Marketing Trends

"Email Is Deceptively Complicated"

"Email Is Deceptively Complicated"

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Unexpected insights on email marketing from someone who lives it.

100 (or so) Ways to Market Better Over the Next 365 Days

100 (or so) Ways to Market Better Over the Next 365 Days

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A compendium of advice for achieving marketing excellence in 2015.

Where Will Marketing Grow in 2015?

Where Will Marketing Grow in 2015?

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Growth in marketing spending will come from surprising places, Winterberry Group predicts.

What One Change Should Marketers Make in 2015?

What One Change Should Marketers Make in 2015?

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Marketing experts share their advice on what marketers can do differently to improve their performance next year.

The State of B2B Marketing Automation

The State of B2B Marketing Automation

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Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

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From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

10 Things Marketers Can Learn from Mark Zuckerberg's Sister

10 Things Marketers Can Learn from Mark Zuckerberg's Sister

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What the sibling who graduated from Harvard can teach marketers about marketing's evolving landscape.

Marketing Inspiration and Conversation

Marketing Inspiration and Conversation

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Thoughts from marketing leaders to ponder, inspire you, and make you consider whether there's a new marketing approach you should try.

Reflections and Predictions From the Corner Office

Reflections and Predictions From the Corner Office

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Williams-Sonoma's Pat Connolly and Jamie Nordstrom of Nordstrom Direct riff on marketing trends

Marketers: Overworked But Overjoyed

Marketers: Overworked But Overjoyed

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The pressures of Big Data and mobile optimization can't keep a good marketer down. They're happier than ever with their jobs, says a new survey.

Demographic segmentation still rules

Demographic segmentation still rules

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Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...