What the sibling who graduated from Harvard can teach marketers about marketing's evolving landscape.
Thoughts from marketing leaders to ponder, inspire you, and make you consider whether there's a new marketing approach you should try.
Williams-Sonoma's Pat Connolly and Jamie Nordstrom of Nordstrom Direct riff on marketing trends
The pressures of Big Data and mobile optimization can't keep a good marketer down. They're happier than ever with their jobs, says a new survey.
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.