Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
What the sibling who graduated from Harvard can teach marketers about marketing's evolving landscape.
Thoughts from marketing leaders to ponder, inspire you, and make you consider whether there's a new marketing approach you should try.
Williams-Sonoma's Pat Connolly and Jamie Nordstrom of Nordstrom Direct riff on marketing trends
The pressures of Big Data and mobile optimization can't keep a good marketer down. They're happier than ever with their jobs, says a new survey.
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
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