Unexpected insights on email marketing from someone who lives it.
A compendium of advice for achieving marketing excellence in 2015.
Growth in marketing spending will come from surprising places, Winterberry Group predicts.
Marketing experts share their advice on what marketers can do differently to improve their performance next year.
Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
What the sibling who graduated from Harvard can teach marketers about marketing's evolving landscape.
Thoughts from marketing leaders to ponder, inspire you, and make you consider whether there's a new marketing approach you should try.
Williams-Sonoma's Pat Connolly and Jamie Nordstrom of Nordstrom Direct riff on marketing trends
The pressures of Big Data and mobile optimization can't keep a good marketer down. They're happier than ever with their jobs, says a new survey.
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.