Marketing Trends

Marketing Inspiration and Conversation

Marketing Inspiration and Conversation

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Thoughts from marketing leaders to ponder, inspire you, and make you consider whether there's a new marketing approach you should try.

Reflections and Predictions From the Corner Office

Reflections and Predictions From the Corner Office

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Williams-Sonoma's Pat Connolly and Jamie Nordstrom of Nordstrom Direct riff on marketing trends

Marketers: Overworked But Overjoyed

Marketers: Overworked But Overjoyed

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The pressures of Big Data and mobile optimization can't keep a good marketer down. They're happier than ever with their jobs, says a new survey.

Demographic segmentation still rules

Demographic segmentation still rules

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Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.