Marketing Technology

One on One: Adam Corey on Getting to the Other Side of the Pixels

One on One: Adam Corey on Getting to the Other Side of the Pixels

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Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing

Cordial: Best Places to Work Winner (Small-Sized Business)

Cordial: Best Places to Work Winner (Small-Sized Business)

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The adaptive messaging platform provider may be small, but that doesn't mean that it doesn't offer big benefits

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

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Despite having a small U.S. team, AppsFlyer provides employees with global opportunities for career growth.

Melissa Shoes Ties Social and In-Store Together

Melissa Shoes Ties Social and In-Store Together

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How the footwear brand leveraged Instagram and interactive store displays to drive engagement and conversion

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

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Google's VR push goes beyond the YouTube initiative we reported last week

The Monday Stack: Marketing Stack Meet Sales Stack

The Monday Stack: Marketing Stack Meet Sales Stack

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Our weekly column about marketing tech and ops

The Monday Stack: Ready for the Post-Marketing Tech Age?

The Monday Stack: Ready for the Post-Marketing Tech Age?

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Our weekly column about marketing tech and ops

Cheetah Digital Will be Dedicated to Marketers

Cheetah Digital Will be Dedicated to Marketers

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Experian Marketing Services revealed a new name and embraced an old mission this week

A Jump in Awareness: Pega's Push (Part 2)

A Jump in Awareness: Pega's Push (Part 2)

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In the second part of a two part feature, a closer look at Pega's customer engagement offerings

5 AI Myths Busted

5 AI Myths Busted

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Common misconceptions about the technology and the truths behind these notions

Forrester Wave Reveals Leading DMP Providers

Forrester Wave Reveals Leading DMP Providers

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Which data management platforms are raising the bar and which ones have more work to do

Radius Aims to Bring the Network Effect to B2Bs

Radius Aims to Bring the Network Effect to B2Bs

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The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?

The Monday Stack: Do Go Chasing Waterfalls

The Monday Stack: Do Go Chasing Waterfalls

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Our weekly column about marketing tech and ops

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

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AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

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In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Dave O'Flanagan at Boxever

The Impact of AI: Dave O'Flanagan at Boxever

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Chatting About Your First Chatbot

Chatting About Your First Chatbot

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Planning your first marketing chatbot? Here are some tips

The Impact of AI: Rajesh Nambiar of Xavient

The Impact of AI: Rajesh Nambiar of Xavient

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

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Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory

The Impact of AI: Eric Duerr of Rocket Fuel

The Impact of AI: Eric Duerr of Rocket Fuel

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Mark Phillips of McKinsey

The Impact of AI: Mark Phillips of McKinsey

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Yi Zhang of Rul.ai

The Impact of AI: Yi Zhang of Rul.ai

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Monday Stack: Every Company on Earth Needs Sprinklr

The Monday Stack: Every Company on Earth Needs Sprinklr

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Our weekly column about marketing tech and ops

Welcome to Artificial Intelligence Week

Welcome to Artificial Intelligence Week

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The rise of the machines, and their practical impact on the daily concerns of marketers, will be the theme this week

One on One: Content Predictions from Ranjith Kumaran

One on One: Content Predictions from Ranjith Kumaran

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Ranjith Kumaran of Hightail offers his 2017 predictions for content marketing

New: The 2017 Marketing Technology Landscape

New: The 2017 Marketing Technology Landscape

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Now to be known as the "Martech 5000," and you can guess why

UX Is Content: Content Is UX.

UX Is Content: Content Is UX.

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The lines behind web UX and web content are so blurred as to be almost meaningless

The State of Data-Driven Marketing

The State of Data-Driven Marketing

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A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

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