Salesforce will today announce Marketing Cloud lightning, a new platform and user experience, as well as other new products
Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Here, we distill the key issues for you
The Canadian airline revamps its strategy, tools, and team to deliver better customer insights.
A recent acquisition looks to bring artificial intelligence and deep learning capabilities to the CRM powerhouse.
Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.
Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.
This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.
Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.
One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily.
Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.
Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.
The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.
Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.
Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.
Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.
Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.
The overarching theme of day one at our Marketing&Tech Innovation Summit? Strategy first.
Marketers say they need tech that can deliver advanced analytics for customer insight, a study finds.
Determining which solutions to implement can be a real adventure.
A panel of experts offers tips to companies still planning their marketing technology strategy for next year.
Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.
It's the best of times and the worst of times for marketers with unlimited possibilities and limited resources.
The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.
2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.
Here's a healthy dose of essential components for marketing strategies.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.