Marketing Technology

Cloverleaf Tracks In-Store Feelings

Cloverleaf Tracks In-Store Feelings

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The retail technology vendor is moving beyond the paper shelf tags

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

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Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

The Best of DMN's Meet the Marketer

The Best of DMN's Meet the Marketer

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A series of profiles of top marketers at leading marketing tech companies.

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

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The global commerce technology company expands data management and analytics capabilities

Feeding Customers Relevant Content

Feeding Customers Relevant Content

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Purina implemented Salesforce to deliver relevant messages to their animal feed customers

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

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On our best and brightest

Buzz or Bust: The Internet of Things (and More)?

Buzz or Bust: The Internet of Things (and More)?

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This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three

Buzz or Bust: Account Based Marketing?

Buzz or Bust: Account Based Marketing?

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This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two

Buzz or Bust: Artificial Intelligence?

Buzz or Bust: Artificial Intelligence?

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This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016

One on One: Brian Reed says Brands Should Protect Themselves

One on One: Brian Reed says Brands Should Protect Themselves

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Learn about the latest social media-based threats to brands from Brian Reed of ZeroFOX

Making the Jump to ABM

Making the Jump to ABM

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Moving B2B sales to an ABM model calls for digital transformation and change management

One on One: Ben Hindman on Making a Splash With In-Person Marketing

One on One: Ben Hindman on Making a Splash With In-Person Marketing

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Ben Hindman of Splash on how events can be at the core of marketing efforts

Adtech's 'Breitbart' Problem

Adtech's 'Breitbart' Problem

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Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one

Bringing Granularity to the Marketing Cloud

Bringing Granularity to the Marketing Cloud

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Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce

Outdoor Advertising Gets Smart

Outdoor Advertising Gets Smart

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One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads

High Level News Appointment May Not Address Facebook's "Fake News" Problem

High Level News Appointment May Not Address Facebook's "Fake News" Problem

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Facebook is adding news muscle to its senior team, but it looks like a commercial move

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

Magellan Vacations Drives Efficiency and Collaboration with BI Solution

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A breakdown of how the online travel agency leverages its technology stack across the organization.

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

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Real estate is about physical location. The virtual location of potential buyers is important too

Metrics: Facebook Does it Again

Metrics: Facebook Does it Again

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More measurement errors emerge

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

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James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Setting Free the Data

Setting Free the Data

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There's no longer any reason for publishers and agencies to hold data hostage

The Attribution Game

The Attribution Game

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Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

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Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Telling the Story of Data

Telling the Story of Data

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Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

Invoca Taps Into IBM Watson

Invoca Taps Into IBM Watson

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Invoca puts AI at the heart of its voice marketing strategy

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

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How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

Growing Social Media Ad Spend Bad News for Newspapers

Growing Social Media Ad Spend Bad News for Newspapers

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New predictions suggest social media and online video may present a threat to both print and digital newspaper offerings

The MarTech Bubble Burst

The MarTech Bubble Burst

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Has the martech industry reached its tipping point?

The MarTech Bubble Burst

The MarTech Bubble Burst

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Has the martech industry reached its tipping point?

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