Marketing Technology

Technology Takes the Helm

Technology Takes the Helm

Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.

Epsilon names new president, chief client officer

Epsilon names new president, chief client officer By

Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.

Alterian cofounders resign due to 'recent failures'

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Michael Talbot, president and cofounder of marketing technology company Alterian, resigned effective Oct. 14. Research and development director and cofounder Timothy McCarthy also resigned and non-executive directors Hugh McCartney and Iain Johnston have stepped down from the board.

DMA to open Silicon Valley marketing center

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The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.

Zmags names Ford COO, CMO

Zmags names Ford COO, CMO By

Marketing technology company Zmags has named W. Sean Ford COO and CMO. He will report to chief executive Michael Schreck.

Kats named president of MediaWhiz

Kats named president of MediaWhiz By

The SolutionSet MediaWhiz Partnership has promoted Ed Kats to president of its MediaWhiz division, effective August 29. Kats will report directly to Zain Raj, president and CEO of the Partnership.

Experian marketing revenue up 10% in fiscal Q1

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Experian's marketing services division generated organic revenue growth of 10% in the first quarter of fiscal 2012. The unit was the company's fastest-growing segment, said CFO Paul Brooks on a conference call. Overall organic revenue at the Nottingham, UK-based company increased 6% year-over-year in Q1, which ended June 30.

Alterian turns to Davies to lead company

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Marketing technology services provider Alterian has hired Heath Davies as CEO and Phil Cartmell as non-executive chairman. Both will begin work at the UK-based company September 5. Davies will replace David Eldridge, who resigned in April when the company warned investors that revenue would fall 10% below market expectations for the fiscal year ending March 31.

MRM Americas combined with McCann Salt Lake City

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McCann Worldgroup subsidiary MRM Worldwide has combined its Americas operation with McCann Erickson Salt Lake City (McCann SLC). The move will result in a single operating unit with more than 1,200 North American employees across disciplines including digital, creative, marketing and CRM.

McCann to launch 'marketing sciences' unit

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McCann Worldgroup will launch a New York-based practice next month to integrate performance analytics and marketing intelligence into its services.

GSI Commerce turns to Hartmann to run global operations unit

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GSI Commerce has named Tobias Hartmann CEO of its global operations organization, the company said June 1. Hartmann will manage GSI's customer service and direct response businesses, as well as its freight services, and will oversee more than 3,400 employees.

GSI promotes Barratt to grow international business

GSI promotes Barratt to grow international business By

GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role of president. She will be responsible for developing an international presence for the company and driving business growth across the Europe, Middle East and Africa and Asia-Pacific regions.

Marketo, Zmags launch automation products

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Two marketing services companies launch products geared toward improving interactions between brands and customers.

Experian marketing unit sees double-digit US, international growth

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Experian said May 18 that full-year fiscal 2011 revenue for its marketing services business increased 14% to $791 million, compared with fiscal 2010. US marketing services revenue grew 11% year-over-year to $367 million. Overall Experian fiscal 2011 revenue increased 8% organically to $4.2 billion, compared with fiscal 2010.

Q&A: Arthur Sweetser, CMO of 89 Degrees

Q&A: Arthur Sweetser, CMO of 89 Degrees By

Arthur Sweetser, the CMO of 89 Degrees, an integrated marketing agency with a focus on data and analytics, discusses the definition of cloud marketing and why he thinks data collection is more important than good creative.

Class action suit claims Acxiom, former execs withheld adverse information

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Law firm Izard Nobel filed a class action lawsuit on behalf of Acxiom Corp. common stock holders this week, claiming Acxiom officers and directors violated federal securities laws by failing to disclose facts about the company's struggling financial performance.

Infogroup to fold companies under one brand

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Infogroup will reposition its various companies as product lines or services under the Infogroup brand beginning July 1, Clare Hart, the company's CEO, told Direct Marketing News. As a result, well known direct marketing brands, such as Direct Media Millard and Edith Roman Associates, will no longer be used.

Homlish named HP CMO

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Hewlett-Packard Development Co. (HP) named Martin Homlish EVP and CMO on April 19. He will begin work at the Palo Alto, Calif.-based company on June 1, reporting directly to CEO Leo Apotheker. He will join HP after more than 10 years at German software company SAP, where he and Apotheker previously served as CMO and CEO, respectively.

Alterian CEO Eldridge resigns

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Alterian CEO David Eldridge resigned April 4 as the company warned investors that revenue will fall 10% below market expectations for the year ending March 31. Iain Johnston, who has served as non-executive director since 1997, will become deputy chairman and run the firm's day-to-day operations.

Gartner CRM lead management report predicts an improving business landscape, rates top companies

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The lead management industry appears to be accelerating, according to a recent Gartner study. Find out which lead management companies are the most and least promising.

IBM launches 'Smarter Commerce' marketing consulting practice

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IBM launched a consulting practice on March 14 to help clients automate marketing, selling and fulfillment and create global brand presences. The Armonk, NY-based company created the "Smarter Commerce" initiative to help companies adapt across their entire enterprise to customer demands in a digital marketplace, said Craig Hayman, GM of the industry solutions group at IBM.

Acxiom fiscal Q3 revenue up 5.4%

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Acxiom, a marketing services and technology provider, reported a 5.4% year-over-year revenue increase to $299.1 million in its fiscal third quarter of 2011, which ended December 31, 2010. Acxiom said January 26 that it earned $861.2 million in revenue in the first nine months of its 2011 fiscal year, a 6.2% increase compared with the previous year.

Better lead scoring improves conversions at e-mail services vendor

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As director of demand generation at Bronto, it's Sally Lowery's job to show her bosses a tangible return on ad spend at the end of every quarter. After all, Bronto, an e-mail marketing services provider, knows a thing or two about marketing software.

Email providers team up to market to SMBs

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E-mail marketer StrongMail Systems announced it has partnered with e-mail service provider Net Atlantic, as part of its move to service the small and medium-sized business market. StrongMail gains access to Net Atlantic's extensive trove of SMB clients (1,800 total) in the deal.

Software providers suffer from overreliance on M&A

Software providers suffer from overreliance on M&A

Consolidation among leading software companies has created a real crisis in innovation.

AT&T hires Mandel as marketing innovation VP

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AT&T hired Maria Mandel as VP of media and marketing innovation in its advanced ad solutions group, effective June 17.

Social shopping is poised for growth

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As Internet retailers continue to look for ways to enhance the online shopping experience, a small number are adopting tools that enable two or more consumers in different locations to view the same products on an e-commerce site while trading comments back and forth. Initial feedback indicates these social shopping tools may have broader applications than simply mimicking the in-store shopping experience and wider appeal than among cutting-edge youth looking for a new experience.

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