The insurance company gets into fan engagement beast mode.
By 2025 technology spending will grow tenfold to $120 billion and Super Bowl ads will cost half as much as they do now.
Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.
Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.
We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.
When marketing and tech join forces, brands become unstoppable.
There are nearly 1,900 companies and open source projects in more than 40 categories—and counting.
Well-integrated technologies impact business performance and increase marketing effectiveness.
A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle this thorny situation.
The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? Read the full scenario and send your answers to firstname.lastname@example.org by Friday, August 29.
The two chiefs are working closer than ever, but are they working well?
When marketing and technology converge, everyone's happy—including the end consumer, says AOL Platforms CEO Bob Lord, speaking at the ARF show today in NYC.
Salesforce ExactTarget Marketing Cloud (say that five times fast) CMO Mike Lazerow talks tech (a little), apps, and philanthropy at Internet Week in NYC.
Why do I love marketing? There are three reasons: people, creativity, and technology.
The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.
Understanding the differences between exploiter and explorer vendors can help marketers make the best choice for a long-term technology supplier.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
See what our tweeps have been getting up to this month. Follow us @dmnews.
The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Marketers' top three marketing-technology challenges and three ways to overcome them.
Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.
Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.
AOL's Tom Wyland speaks about the steps his team took to turn a potential pitfall into a data platform that can be leveraged across all of AOL.
As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.
Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.
As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?
Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.
Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...