Ahmed Elemam, digital transformation consultant for AKN Solutions, shares his checklist.
Marketing technology may be evolving, but the marketing of that martech is not.
The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.
Industry experts share what marketers need to know before making a technology investment.
Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions
ABM can only be optimized if Sales and Marketing work closely together
The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap.
Data from CabinetM provides insight into the evolution of the marketing tech space
Collectively, these 10 articles illustrate the current state of the marketing technology landscape.
The Information Technology Services Marketing Association is still betting on ABM: For good reasons
Less is more when it comes to marketing stacks
What role should marketing play in sales enablement?
How the e-commerce company solidified a spot on the marketing technology frontlines
Discusses what Salesforce looks for in a portfolio company
Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions
Tapad is using cross-device ID technology to help marketers engage with real people
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
The future of sales tech may not be determined by what lies ahead but the key factors driving the industry today.
Catchpoint helps customers drive fast, reliable user experiences
A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster
Did social media get the election right, while all the polls were getting it wrong?
There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge
How to have a demand generation process in place
Galia Reichenstein of Taptica on the data foundation for mobile advertising
It's time mobile devices acquired some safety features
Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months
Return Path finds email best practices aiding one of the rival campaigns
A few measurement tactics can highlight attribution in analytics for a customer's journey
Brainshark and Highspot seize an opportunity in the sales enablement market
It's Halloween, and your costume decisions will be shared: But spare a thought for...
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.
In addition, we'll crown an overall winner as the best marketing technology company and best campaign.
Enter today and tell us your marketing story! Entry Deadline is Wednesday, November 30, 2016.