Marketing Technology

The 2016 Marketing&Tech Innovation Summit & Awards

The 2016 Marketing&Tech Innovation Summit & Awards

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Thirteen hours of presentations, 20 hours of interviews, and 34 speakers share one common theme: The right marketing technology can help marketers stimulate customer engagement and drive ROI. Here, we distill the key issues for you

How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate

How WestJet Settled the Best-of-Breed Versus Marketing Suite Debate

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The Canadian airline revamps its strategy, tools, and team to deliver better customer insights.

Salesforce Aims to Up Its AI Game

Salesforce Aims to Up Its AI Game

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A recent acquisition looks to bring artificial intelligence and deep learning capabilities to the CRM powerhouse.

4 Recommendations for Upping Your Marketing Game

4 Recommendations for Upping Your Marketing Game

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Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.

Most Innovative Customer Experience Management Platform: Influitive

Most Innovative Customer Experience Management Platform: Influitive

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Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

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This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.

Most Innovative Mobile Marketing Platform: Swirl

Most Innovative Mobile Marketing Platform: Swirl

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Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.

Most Innovative Social Media Platform: Sprout Social

Most Innovative Social Media Platform: Sprout Social

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One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate it easily.

Most Innovative Marketing Tech to Watch: Forensiq

Most Innovative Marketing Tech to Watch: Forensiq

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Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.

Mobile Marketing Innovation: Samsung

Mobile Marketing Innovation: Samsung

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Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.

Analytics Innovation: Golfsmith

Analytics Innovation: Golfsmith

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The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.

Content Marketing Innovation: Stein IAS

Content Marketing Innovation: Stein IAS

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Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly understand where they need to improve.

Email Marketing Innovation: Delta Air Lines

Email Marketing Innovation: Delta Air Lines

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Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using data to deliver segmented, relevant messages.

Omnichannel Marketing Innovation: American Eagle Outfitters

Omnichannel Marketing Innovation: American Eagle Outfitters

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Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.

Social Marketing Innovation: Volvo

Social Marketing Innovation: Volvo

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Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.

It's All About the Strategy

It's All About the Strategy

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The overarching theme of day one at our Marketing&Tech Innovation Summit? Strategy first.

Analytics and Marketing Tech Are Top Concerns Among Marketers

Analytics and Marketing Tech Are Top Concerns Among Marketers

Marketers say they need tech that can deliver advanced analytics for customer insight, a study finds.

Marketers Want S'More Technology [Infographic]

Marketers Want S'More Technology [Infographic]

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Determining which solutions to implement can be a real adventure.

Holiday Brain Trust 4: Advice for 2016

Holiday Brain Trust 4: Advice for 2016

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A panel of experts offers tips to companies still planning their marketing technology strategy for next year.

The Marketer and Her Sous Chef

The Marketer and Her Sous Chef

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Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.

What the Dickens to Do About Marketing Tech

What the Dickens to Do About Marketing Tech

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It's the best of times and the worst of times for marketers with unlimited possibilities and limited resources.

Technology-Driven, Must-Have Marketing Skills

Technology-Driven, Must-Have Marketing Skills

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The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.

Marketing Tech Changes Everything

Marketing Tech Changes Everything

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2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.

Take Your (Marketing) Vitamins

Take Your (Marketing) Vitamins

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Here's a healthy dose of essential components for marketing strategies.

More Ad Impressions Occur After the Purchase

More Ad Impressions Occur After the Purchase

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More than half of tech ads are served to consumers who've already made a purchase.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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