Marketing Technology

The Monday Stack: Technology is the Content Being Marketed

The Monday Stack: Technology is the Content Being Marketed

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Our weekly look at marketing technology and ops

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

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Senior Research Director Gil Canare talks process and technology

The Monday Stack: ABM for Agencies

The Monday Stack: ABM for Agencies

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Our weekly look at marketing technology and ops

The Rise of Product Analytics

The Rise of Product Analytics

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Amplitude's Justin Bauer explains how marketing-style analytics now help product teams

SAP Hybris: Finally a Marketing Cloud

SAP Hybris: Finally a Marketing Cloud

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Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE

The Monday Stack: Aprimo Stakes Out its Cloud

The Monday Stack: Aprimo Stakes Out its Cloud

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Our weekly column about marketing tech and ops

Connecting Conversations to Personalize Marketing

Connecting Conversations to Personalize Marketing

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Intercom is all about speaking to customers as if they're known individuals

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

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From MarTech 2017, some big themes: and some things which might blow them out of the water

Personalization Means Fast Credit

Personalization Means Fast Credit

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Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

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Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

The Wednesday Stack: Workdays and Holidays

The Wednesday Stack: Workdays and Holidays

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Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

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With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

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How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

In Person Marketing Gets Connected: Part 2

In Person Marketing Gets Connected: Part 2

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How in-person and events marketing is being disrupted and transformed by data: the second part of a three-part series

Data and Ops: At the Core of Marketing

Data and Ops: At the Core of Marketing

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CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

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Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

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How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

It's Not a Postal Meter: It's a Software Platform

It's Not a Postal Meter: It's a Software Platform

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Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon

How to Use Data to Reach Hispanic Consumers

How to Use Data to Reach Hispanic Consumers

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The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics

Headless CMS Simplifies Marketing for Gaming Company

Headless CMS Simplifies Marketing for Gaming Company

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What is a "headless" CMS, and how does it make it easier to manage and track creative content across channels?

How Marketers Can Use Salesmsg to Collect Better Customer Data

How Marketers Can Use Salesmsg to Collect Better Customer Data

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A summary of what this startup offers and how it works

Tailor-Made Marketing Tech

Tailor-Made Marketing Tech

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Strata Company offers an unusual alternative to off-the-shelf marketing tech solutions

AI: The Ultimate Game-Changer for Media

AI: The Ultimate Game-Changer for Media

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A new report shows how AI is changing the media economy

Marketers, it's Time to Start Thinking Like IT

Marketers, it's Time to Start Thinking Like IT

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Cybersecurity is a threat to marketing technology, says RSA

Marketing Automation: Aligning Technology and Skills

Marketing Automation: Aligning Technology and Skills

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Act-On's new report reveals some brands struggling to drive full benefits from MA. Act-On University may be a partial answer

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

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Breaking down what marketers do to cope with a post-last-click world

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

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Experian's Targeting unit remains true to its big data roots, says Kevin Dean

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Relive the 2017 Marketing Hall of Femme

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