How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy
xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent
What we'll be discussing at our exclusive fireside chat
Stephen Upstone of LoopMe on the objectives and execution of video advertising
How to bring more value to programmatic
What's the point of marketing when the tech decides for you?
Oracle is making a competitive push on cloud services: But apps matter too
The retail technology vendor is moving beyond the paper shelf tags
DoubleVerify authenticates digital environments for brand safety
Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
A series of profiles of top marketers at leading marketing tech companies.
The global commerce technology company expands data management and analytics capabilities
Purina implemented Salesforce to deliver relevant messages to their animal feed customers
On our best and brightest
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016
Learn about the latest social media-based threats to brands from Brian Reed of ZeroFOX
Moving B2B sales to an ABM model calls for digital transformation and change management
Ben Hindman of Splash on how events can be at the core of marketing efforts
Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one
Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce
One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads
Facebook is adding news muscle to its senior team, but it looks like a commercial move
A breakdown of how the online travel agency leverages its technology stack across the organization.
Real estate is about physical location. The virtual location of potential buyers is important too
More measurement errors emerge
James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies
There's no longer any reason for publishers and agencies to hold data hostage
Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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