Marketing Technology

Marketing Technology Is Imperative to CMOs' Success

Marketing Technology Is Imperative to CMOs' Success

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Well-integrated technologies impact business performance and increase marketing effectiveness.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

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A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Making Way for New Marketing Technology: Answers

Making Way for New Marketing Technology: Answers

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle this thorny situation.

Marketing Challenge: Making Way for New Marketing Technology

Marketing Challenge: Making Way for New Marketing Technology

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The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? Read the full scenario and send your answers to ginger.conlon@dmnews.com by Friday, August 29.

As CMOs and CIOs Collaborate, There Will Be Growing Pains

As CMOs and CIOs Collaborate, There Will Be Growing Pains

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The two chiefs are working closer than ever, but are they working well?

Creativity + Media + Tech = One Delicious Cocktail

Creativity + Media + Tech = One Delicious Cocktail

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When marketing and technology converge, everyone's happy—including the end consumer, says AOL Platforms CEO Bob Lord, speaking at the ARF show today in NYC.

Really, Every Week Is Internet Week, So...

Really, Every Week Is Internet Week, So...

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Salesforce ExactTarget Marketing Cloud (say that five times fast) CMO Mike Lazerow talks tech (a little), apps, and philanthropy at Internet Week in NYC.

Why I Love Marketing

Why I Love Marketing

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Why do I love marketing? There are three reasons: people, creativity, and technology.

MTPS 2014: Video Edition

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

The Art of Partnering With the Right Marketing-Tech Vendor

The Art of Partnering With the Right Marketing-Tech Vendor

Understanding the differences between exploiter and explorer vendors can help marketers make the best choice for a long-term technology supplier.

The Payoff of Website Personalization

The Payoff of Website Personalization

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Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Marketing Chatter: April 2014

Marketing Chatter: April 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

How to drive adoption of new marketing technologies

How to drive adoption of new marketing technologies

The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.

American Red Cross Breathes New Life into its Marketing

American Red Cross Breathes New Life into its Marketing

A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.

Marketing Technology: The Need for Cadence Around the Chaos

Marketing Technology: The Need for Cadence Around the Chaos

Marketers' top three marketing-technology challenges and three ways to overcome them.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

eBook: Why Marketing-Tech Collaboration? Because You Have To.

Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.

Take Your Marketing Personally

Take Your Marketing Personally

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Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.

MTPS 2014 Video: Don't Hit "Restart" on Real-Time Marketing

MTPS 2014 Video: Don't Hit "Restart" on Real-Time Marketing

AOL's Tom Wyland speaks about the steps his team took to turn a potential pitfall into a data platform that can be leveraged across all of AOL.

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

MTPS 2014 Video: Connect with Sports Fans through Marketing & Tech

As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.

MTPS 2014 Video: Aligning Data & Tech to Achieve Better CX

MTPS 2014 Video: Aligning Data & Tech to Achieve Better CX

Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.

MTPS 2014 Video: Who Owns Customer Data?

MTPS 2014 Video: Who Owns Customer Data?

As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.

MTPS 2014 Video: Data—Go Big or Go Home

MTPS 2014 Video: Data—Go Big or Go Home

Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.

MTPS 2014 Video: Embracing Digital Transformation

MTPS 2014 Video: Embracing Digital Transformation

Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.

MTPS 2014 Video: Hackonomy—Marketing at Speed

MTPS 2014 Video: Hackonomy—Marketing at Speed

Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.

MTPS 2014 Video: Transforming a Marketing Vision into Reality

MTPS 2014 Video: Transforming a Marketing Vision into Reality

The American Red Cross reveals how it implemented its bold marketing vision through a collaborative relationship with the technology department.

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

3 Ways Online Shopping is Evolving—and Why Retailers Need to Keep Up

Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.

Enter the Chief Marketing Technologist

Enter the Chief Marketing Technologist

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The emerging role of chief marketing technologist makes an impact on business.

Marketing Automation to Hit $1.9 Billion by 2020

Marketing Automation to Hit $1.9 Billion by 2020

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Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.

In Short: 2014 Marketing&Tech Partnership Summit

In Short: 2014 Marketing&Tech Partnership Summit

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The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.

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