Marketing Technology

Agencies? Consultancies? They're Making CX Real

Agencies? Consultancies? They're Making CX Real

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They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part Two: Merkle, Cognizant)

The Impact of ABM: News from the Demandbase ABM Innovation Summit

The Impact of ABM: News from the Demandbase ABM Innovation Summit

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At the 2018 ABM Innovation Summit, Demandbase announced a deeper integration of Salesforce Pardot, and new world of ABM metrics

Storytelling is Key, in Email and Everywhere Else

Storytelling is Key, in Email and Everywhere Else

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Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

One on One: Daina Middleton on Independent CRMs

One on One: Daina Middleton on Independent CRMs

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How does an independent CRM play with an existing marketing stack? What's the role of an independent CRM? Daina Middleton of Ansira has answers

The Wednesday Stack: Connecting the Dots, and Tracking Them Too

The Wednesday Stack: Connecting the Dots, and Tracking Them Too

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Oracle's new data plays, plus Pega digging into GDPR, and a blockchain-for-social initiative from Grabbr

The Monday Stack: Meet SAP's First CDMO

The Monday Stack: Meet SAP's First CDMO

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The nuts and bolts of being chief digital marketing officer for a global company, and a new, email deliverability solution from Return Path

The Third Party Is Over At Facebook: Analytics Corner

The Third Party Is Over At Facebook: Analytics Corner

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Facebook's decision to eliminate third-party targeting data leaves open lots of analytics questions, especially as data is essential to target marketing to specific consumers

Agencies? Consultancies? They Want to Do It All

Agencies? Consultancies? They Want to Do It All

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They'll partner with you to implement your stack, manage your data, run your creative, and digitally transform your business (Part One: Deloitte Digital, Isobar.)

One on One: Tasso Argyros Explains CDPs

One on One: Tasso Argyros Explains CDPs

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What is a customer data platform, and why should marketers care? Tasso Argyros of ActionIQ has the answers

Crisis and Opportunity Around Digital Identity

Crisis and Opportunity Around Digital Identity

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Have we reached a tipping point when it comes to concerns about digital identity, personal data, and privacy? Rooly Eliezerov isn't panicking yet

Adobe Experience Cloud: The Data Piece

Adobe Experience Cloud: The Data Piece

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Adobe's new Experience system of record. Where does the data come from and how can it efficiently be activated? Nate Smith has some answers

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

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Headline news from Adobe Summit, plus updates from Bazaarvoice and Innovid

The Monday Stack: A Healthcare Platform, a Consumer Graph

The Monday Stack: A Healthcare Platform, a Consumer Graph

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We look at new solutions from IBM iX and Valassis

Analytics Reporting Must Keep Up With AI: Analytics Corner

Analytics Reporting Must Keep Up With AI: Analytics Corner

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Image recognition, chatbot interaction, voice recognition, and other AI-driven factors are impacting the user interface. It's also changing analytics reporting of customer experience

From Product to Customers: Ascend 2018

From Product to Customers: Ascend 2018

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We talk to product developers, customers, and Episerver's own B2B guru about detecting intent

How to Develop Customer Micro-moments: Analytics Corner

How to Develop Customer Micro-moments: Analytics Corner

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Here's how data and analytics can help spot potential micro-moments where a brand can be useful to customers

Brands: Compete on Experience

Brands: Compete on Experience

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That's the takeaway from this year's Episerver Ascend. Brands must differentiate not through products and services, but through CX

Bringing the XR to SXSW

Bringing the XR to SXSW

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Accenture Interactive brings extended reality experiences to the festival

The Wednesday Stack: 10 Million TV Sets

The Wednesday Stack: 10 Million TV Sets

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Connecting TV to digital, connecting cars to insurers, connecting social to reviews

Tapad Launches New CDP for Telcos

Tapad Launches New CDP for Telcos

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The cross-device personalization solution reinvents itself with a new CDP

AIDA versus Micro-Moments: The Differences That Matter

AIDA versus Micro-Moments: The Differences That Matter

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Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

Adobe Experience Manager Gets Smarter

Adobe Experience Manager Gets Smarter

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The major marketing cloud announces AI-driven enhancements to its content management platform

Dreamers: Big Tech and Social Media Demand Action

Dreamers: Big Tech and Social Media Demand Action

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Tech leaders are among 115 top executives signing letter to Congress demanding action on DACA

Resolved on Better Marketing for 2018: Part Four

Resolved on Better Marketing for 2018: Part Four

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We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part Three

Resolved on Better Marketing for 2018: Part Three

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We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part Two

Resolved on Better Marketing for 2018: Part Two

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We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part One

Resolved on Better Marketing for 2018: Part One

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We asked industry thought-leaders to share their marketing resolutions

The Monday Stack: GDPR, AI, Keep Watching the Skies

The Monday Stack: GDPR, AI, Keep Watching the Skies

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As the 2017 holiday season winds down, GDPR is just around the corner, and AI might be everywhere

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

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Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services

The Wednesday Stack: Giant Surprises

The Wednesday Stack: Giant Surprises

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