No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.
Marketing think tanks are not one-size-fits-all. Companies need to scrutinize and plan before deciding what they want in a lab, says a new report from Forrester.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Customers' changing purchase habits have extended marketers' reach further into the sales funnel, upping their contribution to revenue.
The CMO Council recently asked 230 senior B2B marketing executives to rate themselves on improving their pipelines using modern technology. We talked to the study's director.
I've asked the Direct Marketing News team to share their 2014 predictions, based on their many conversations with pundits from the industry. Here's what they had to say.
A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say about it.
The marketing technology landscape is changing faster than ever. Here's what marketers need to know to keep pace.
Bernard Perrine, CEO and cofounder of social marketing technology company HipLogiq, on why social media isn't just for the big boys.
Gartner's Laura McLellan reveals how marketers and their IT brethren can improve overall collaboration by focusing on areas of common interest.
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
Andrew Frawley has been named president of marketing services firm Epsilon, the company said on Feb. 7. Epsilon said it has also named Catherine Lang as its new chief client officer.
Michael Talbot, president and cofounder of marketing technology company Alterian, resigned effective Oct. 14. Research and development director and cofounder Timothy McCarthy also resigned and non-executive directors Hugh McCartney and Iain Johnston have stepped down from the board.
The Direct Marketing Association (DMA) will open a Silicon Valley office on September 12 to interact with current and prospective members on the West Coast. Alexandra Morehouse, former CMO of AAA, will oversee the Sunnyvale, Calif.-based Center for Accountable Marketing (CAM), reporting to DMA CEO Lawrence Kimmel.
Marketing technology company Zmags has named W. Sean Ford COO and CMO. He will report to chief executive Michael Schreck.
The SolutionSet MediaWhiz Partnership has promoted Ed Kats to president of its MediaWhiz division, effective August 29. Kats will report directly to Zain Raj, president and CEO of the Partnership.
Experian's marketing services division generated organic revenue growth of 10% in the first quarter of fiscal 2012. The unit was the company's fastest-growing segment, said CFO Paul Brooks on a conference call. Overall organic revenue at the Nottingham, UK-based company increased 6% year-over-year in Q1, which ended June 30.
Marketing technology services provider Alterian has hired Heath Davies as CEO and Phil Cartmell as non-executive chairman. Both will begin work at the UK-based company September 5. Davies will replace David Eldridge, who resigned in April when the company warned investors that revenue would fall 10% below market expectations for the fiscal year ending March 31.
McCann Worldgroup subsidiary MRM Worldwide has combined its Americas operation with McCann Erickson Salt Lake City (McCann SLC). The move will result in a single operating unit with more than 1,200 North American employees across disciplines including digital, creative, marketing and CRM.
McCann Worldgroup will launch a New York-based practice next month to integrate performance analytics and marketing intelligence into its services.
GSI Commerce has named Tobias Hartmann CEO of its global operations organization, the company said June 1. Hartmann will manage GSI's customer service and direct response businesses, as well as its freight services, and will oversee more than 3,400 employees.
GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role of president. She will be responsible for developing an international presence for the company and driving business growth across the Europe, Middle East and Africa and Asia-Pacific regions.
Two marketing services companies launch products geared toward improving interactions between brands and customers.
Experian said May 18 that full-year fiscal 2011 revenue for its marketing services business increased 14% to $791 million, compared with fiscal 2010. US marketing services revenue grew 11% year-over-year to $367 million. Overall Experian fiscal 2011 revenue increased 8% organically to $4.2 billion, compared with fiscal 2010.
Arthur Sweetser, the CMO of 89 Degrees, an integrated marketing agency with a focus on data and analytics, discusses the definition of cloud marketing and why he thinks data collection is more important than good creative.
Law firm Izard Nobel filed a class action lawsuit on behalf of Acxiom Corp. common stock holders this week, claiming Acxiom officers and directors violated federal securities laws by failing to disclose facts about the company's struggling financial performance.
Infogroup will reposition its various companies as product lines or services under the Infogroup brand beginning July 1, Clare Hart, the company's CEO, told Direct Marketing News. As a result, well known direct marketing brands, such as Direct Media Millard and Edith Roman Associates, will no longer be used.
Hewlett-Packard Development Co. (HP) named Martin Homlish EVP and CMO on April 19. He will begin work at the Palo Alto, Calif.-based company on June 1, reporting directly to CEO Leo Apotheker. He will join HP after more than 10 years at German software company SAP, where he and Apotheker previously served as CMO and CEO, respectively.
Alterian CEO David Eldridge resigned April 4 as the company warned investors that revenue will fall 10% below market expectations for the year ending March 31. Iain Johnston, who has served as non-executive director since 1997, will become deputy chairman and run the firm's day-to-day operations.
The lead management industry appears to be accelerating, according to a recent Gartner study. Find out which lead management companies are the most and least promising.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.