CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.
A new, more agile approach to content marketing is powering the computing company's marketing plans.
Facing unlimited options and limited budgets, six out of 10 call vendors during the early research phase.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.
The Vienna-based cloud provider has new funding, a new product, and a new stake in the United States.
When technology and resources are sandwiched together, marketers can serve up delectable results.
The pair offers consumer goods companies a single system of engagement for sales and trade marketing processes.
One marketing automation insider asserts that marketing technology needs to get back to the future.
They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.
The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.
A survey shows that today's retailers have a golden opportunity to better understand consumers—though they should proceed with caution.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.
The wireless carrier aims to form authentic customer connections by exchanging community sponsorships for brand interactions.
Innovation takes more than just technology; it takes people.
The silver lining to look for from today's marketing clouds: context.
The insurance company gets into fan engagement beast mode.
The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.
Marketers are wasting time managing multiple vendors that could be better spent on strategy, a study suggests.
By 2025 technology spending will grow tenfold to $120 billion and Super Bowl ads will cost half as much as they do now.
Marketing success today takes collaboration not only among marketers, but especially with their technologist colleagues, asserts Kimberly-Clark's Mayur Gutpa. Here's what else captured attention at DMN's Marketing&Tech Innovation Summit.
Panelists discussed the role technology plays in marketing, and how marketers should approach new technology at the 2015 Marketing&Tech Innovation Summit.
We reveal who's tops in using technology and data to innovate their marketing: Announcing the winners of the 2015 Marketing&Tech Innovation Awards.
Mayur Gupta dishes on why customers are the key to marketing and tech innovation.
When marketing and tech join forces, brands become unstoppable.
There are nearly 1,900 companies and open source projects in more than 40 categories—and counting.
Learn about the essential technologies for video marketing, how video fits within your overall technology stack, and best practices to drive real results.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...