Marketing Technology

10 Questions You Need to Ask When Assessing Marketing Technology

10 Questions You Need to Ask When Assessing Marketing Technology

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Ahmed Elemam, digital transformation consultant for AKN Solutions, shares his checklist.

5 Ways Martech Companies Can Market Better

5 Ways Martech Companies Can Market Better

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Marketing technology may be evolving, but the marketing of that martech is not.

Miz Mooz Drives Conversion Through Site Optimization

Miz Mooz Drives Conversion Through Site Optimization

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The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

8 Mistakes to Avoid When Buying Martech

8 Mistakes to Avoid When Buying Martech

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Industry experts share what marketers need to know before making a technology investment.

Are the Marketing Clouds Rolling Away?

Are the Marketing Clouds Rolling Away?

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Our forecast for the future of big marketing hubs: Cloudy, with a strong chance of point solutions

ABM Requires Sales Account Plan Integration

ABM Requires Sales Account Plan Integration

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ABM can only be optimized if Sales and Marketing work closely together

Understanding The Major Marketing Technology Categories

Understanding The Major Marketing Technology Categories

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The martec landscape is a sprawling maze of overlap and fragmentation. Here's a foundational roadmap.

Marketing Technology by the Numbers

Marketing Technology by the Numbers

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Data from CabinetM provides insight into the evolution of the marketing tech space

Exploring the Advancements and Shortcomings of MarTech

Exploring the Advancements and Shortcomings of MarTech

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Collectively, these 10 articles illustrate the current state of the marketing technology landscape.

3 Keys to ABM Success

3 Keys to ABM Success

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The Information Technology Services Marketing Association is still betting on ABM: For good reasons

Meet the Marketer: Vicki Godfrey of Avention

Meet the Marketer: Vicki Godfrey of Avention

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Less is more when it comes to marketing stacks

Whose Customer Is It Anyway?

Whose Customer Is It Anyway?

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What role should marketing play in sales enablement?

Wayfair Success Lies in AR, VR Marketing Collaboration

Wayfair Success Lies in AR, VR Marketing Collaboration

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How the e-commerce company solidified a spot on the marketing technology frontlines

Five Minutes With: Salesforce Ventures VP Matt Garratt

Five Minutes With: Salesforce Ventures VP Matt Garratt

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Discusses what Salesforce looks for in a portfolio company

Business Priorities are Critical to Building Tech Stacks

Business Priorities are Critical to Building Tech Stacks

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Sirius Decisions advise a priority-driven approach when it comes to choosing marketing and sales solutions

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

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Tapad is using cross-device ID technology to help marketers engage with real people

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

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New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

The Future of SalesTech

The Future of SalesTech

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The future of sales tech may not be determined by what lies ahead but the key factors driving the industry today.

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

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Catchpoint helps customers drive fast, reliable user experiences

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

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A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

Did Trump's Late Social Media Surge Signal the Outcome?

Did Trump's Late Social Media Surge Signal the Outcome?

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Did social media get the election right, while all the polls were getting it wrong?

Bridging the Creative Gap

Bridging the Creative Gap

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There's no one solution to creating quality content at scale, but there are plenty of ideas about how to approach the challenge

3 Essential KPIs for Demand Creation Efficiency

3 Essential KPIs for Demand Creation Efficiency

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How to have a demand generation process in place

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

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Galia Reichenstein of Taptica on the data foundation for mobile advertising

Cartoon: Brace for Impact

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It's time mobile devices acquired some safety features

One on One: Phil Ross on Clinton-Trump Social Analytics

One on One: Phil Ross on Clinton-Trump Social Analytics

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Phil Ross of Socialbakers has been living and breathing Presidential Elections social analytics for the last six months

The Clinton-Trump Email Campaigns: Head-to-Head

The Clinton-Trump Email Campaigns: Head-to-Head

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Return Path finds email best practices aiding one of the rival campaigns

How To Read Analytics Clues for a Cross-Device Marketing Strategy

How To Read Analytics Clues for a Cross-Device Marketing Strategy

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A few measurement tactics can highlight attribution in analytics for a customer's journey

SalesTech: Taking Two Clicks Down to One

SalesTech: Taking Two Clicks Down to One

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Brainshark and Highspot seize an opportunity in the sales enablement market

Cartoon: Halloween Remorse

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It's Halloween, and your costume decisions will be shared: But spare a thought for...

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