Marketing Technology

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

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How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

In Person Marketing Gets Connected: Part 2

In Person Marketing Gets Connected: Part 2

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How in-person and events marketing is being disrupted and transformed by data: the second part of a three-part series

Data and Ops: At the Core of Marketing

Data and Ops: At the Core of Marketing

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CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

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Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

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How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

It's Not a Postal Meter: It's a Software Platform

It's Not a Postal Meter: It's a Software Platform

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Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon

How to Use Data to Reach Hispanic Consumers

How to Use Data to Reach Hispanic Consumers

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The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics

Headless CMS Simplifies Marketing for Gaming Company

Headless CMS Simplifies Marketing for Gaming Company

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What is a "headless" CMS, and how does it make it easier to manage and track creative content across channels?

How Marketers Can Use Salesmsg to Collect Better Customer Data

How Marketers Can Use Salesmsg to Collect Better Customer Data

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A summary of what this startup offers and how it works

Tailor-Made Marketing Tech

Tailor-Made Marketing Tech

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Strata Company offers an unusual alternative to off-the-shelf marketing tech solutions

AI: The Ultimate Game-Changer for Media

AI: The Ultimate Game-Changer for Media

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A new report shows how AI is changing the media economy

Marketers, it's Time to Start Thinking Like IT

Marketers, it's Time to Start Thinking Like IT

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Cybersecurity is a threat to marketing technology, says RSA

Marketing Automation: Aligning Technology and Skills

Marketing Automation: Aligning Technology and Skills

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Act-On's new report reveals some brands struggling to drive full benefits from MA. Act-On University may be a partial answer

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

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Breaking down what marketers do to cope with a post-last-click world

The Monday Stack: Points East

The Monday Stack: Points East

Our weekly column about marketing tech and ops

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

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Experian's Targeting unit remains true to its big data roots, says Kevin Dean

How to Create Connected Customer Service

How to Create Connected Customer Service

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A connected customer service eco-system can help sales and marketing too

The State of Audience Data

The State of Audience Data

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How Lotame Data Exchange is pushing the audience data envelope

Salesforce Turns On Einstein Vision

Salesforce Turns On Einstein Vision

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Einstein Vision helps marketers read and react to the visual social web

What's That in Marketing Technology Years?

What's That in Marketing Technology Years?

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Once they're no longer puppies, dogs age about 5 years for every human year. Marketing Tech companies age faster

Norton by Symantec Tries New Tech to Personalize Email Content

Norton by Symantec Tries New Tech to Personalize Email Content

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How the software security company is using OneSpot's content personalization platform with the intent of driving engagement and retention

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

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Industry analysts discuss the hazards that can cause a seamless customer experience to unravel

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

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Machine learning can power personalization of selected components across devices

The Monday Stack: Going Post-Platform?

The Monday Stack: Going Post-Platform?

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Our weekly column about marketing tech and ops

One on One: Adam Corey on Getting to the Other Side of the Pixels

One on One: Adam Corey on Getting to the Other Side of the Pixels

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Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing

Cordial: Best Places to Work Winner (Small-Sized Business)

Cordial: Best Places to Work Winner (Small-Sized Business)

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The adaptive messaging platform provider may be small, but that doesn't mean that it doesn't offer big benefits

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

AppsFlyer: Best Places to Work Honorable Mention (Small-Sized Business)

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Despite having a small U.S. team, AppsFlyer provides employees with global opportunities for career growth.

Melissa Shoes Ties Social and In-Store Together

Melissa Shoes Ties Social and In-Store Together

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How the footwear brand leveraged Instagram and interactive store displays to drive engagement and conversion

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

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Google's VR push goes beyond the YouTube initiative we reported last week

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