Well-integrated technologies impact business performance and increase marketing effectiveness.
A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle this thorny situation.
The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? Read the full scenario and send your answers to firstname.lastname@example.org by Friday, August 29.
The two chiefs are working closer than ever, but are they working well?
When marketing and technology converge, everyone's happy—including the end consumer, says AOL Platforms CEO Bob Lord, speaking at the ARF show today in NYC.
Salesforce ExactTarget Marketing Cloud (say that five times fast) CMO Mike Lazerow talks tech (a little), apps, and philanthropy at Internet Week in NYC.
Why do I love marketing? There are three reasons: people, creativity, and technology.
The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.
Understanding the differences between exploiter and explorer vendors can help marketers make the best choice for a long-term technology supplier.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
See what our tweeps have been getting up to this month. Follow us @dmnews.
The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.
A healthy dose of data and marketing technology is enabling the organization to launch innovative approaches to creating personalized customer experiences.
Marketers' top three marketing-technology challenges and three ways to overcome them.
Marketers and their technology colleagues have varied perspectives, but they can all agree that collaboration is essential. Read on to learn how to achieve it in your organization.
Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.
AOL's Tom Wyland speaks about the steps his team took to turn a potential pitfall into a data platform that can be leveraged across all of AOL.
As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.
Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.
As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?
Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.
Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.
Today, the most critical challenge facing marketers is how quickly they can adapt to the pressures of the rapidly evolving digital economy.
Today not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, creativity, and technology.
The American Red Cross reveals how it implemented its bold marketing vision through a collaborative relationship with the technology department.
Retailers who use online shopping technology to keep up with the ever-changing needs of consumers will ultimately win in this new era of retail.
The emerging role of chief marketing technologist makes an impact on business.
Marketing automation software is on track to become a multi-billion dollar business within six years, a new study says.
The 2014 Marketing&Tech Partnership Summit was a day packed with insight, networking opportunities, laughs, revelations, and industry luminaries.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.