Boldly going beyond traditional programmatic, towards the predictive frontier
How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy
How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy
xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent
What we'll be discussing at our exclusive fireside chat
Stephen Upstone of LoopMe on the objectives and execution of video advertising
How to bring more value to programmatic
What's the point of marketing when the tech decides for you?
Oracle is making a competitive push on cloud services: But apps matter too
The retail technology vendor is moving beyond the paper shelf tags
DoubleVerify authenticates digital environments for brand safety
Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
A series of profiles of top marketers at leading marketing tech companies.
The global commerce technology company expands data management and analytics capabilities
Purina implemented Salesforce to deliver relevant messages to their animal feed customers
On our best and brightest
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part two
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016
Learn about the latest social media-based threats to brands from Brian Reed of ZeroFOX
Moving B2B sales to an ABM model calls for digital transformation and change management
Ben Hindman of Splash on how events can be at the core of marketing efforts
Some brands are concerned about advertising on controversial websites. It's a problem for adtech, but not a new one
Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce
One of the new frontiers for digital marketing is Out-of-Home, starting with intelligent vehicle displays, streaming billboards, and interactive screen ads
Facebook is adding news muscle to its senior team, but it looks like a commercial move
A breakdown of how the online travel agency leverages its technology stack across the organization.
Real estate is about physical location. The virtual location of potential buyers is important too
More measurement errors emerge
James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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