Determining which solutions to implement can be a real adventure.
A panel of experts offers tips to companies still planning their marketing technology strategy for next year.
Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.
It's the best of times and the worst of times for marketers with unlimited possibilities and limited resources.
The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.
2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.
Here's a healthy dose of essential components for marketing strategies.
More than half of tech ads are served to consumers who've already made a purchase.
Antonio Sciuto shares his advice on how to leverage technology to drive seamless experiences.
Disparities in expectations, KPIs, and skills can leave the two departments misaligned.
Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it.
CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.
A new, more agile approach to content marketing is powering the computing company's marketing plans.
Our tech fantasies cast us as intergalactic warriors, but our tech reality has us pushing buttons for food and cars on our sofas.
Facing unlimited options and limited budgets, six out of 10 call vendors during the early research phase.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.
The Vienna-based cloud provider has new funding, a new product, and a new stake in the United States.
When technology and resources are sandwiched together, marketers can serve up delectable results.
The pair offers consumer goods companies a single system of engagement for sales and trade marketing processes.
One marketing automation insider asserts that marketing technology needs to get back to the future.
They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.
The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.
A survey shows that today's retailers have a golden opportunity to better understand consumers—though they should proceed with caution.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.
Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.
The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.
The wireless carrier aims to form authentic customer connections by exchanging community sponsorships for brand interactions.
Innovation takes more than just technology; it takes people.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...