Marketing Technology

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

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There are good reasons for Salesforce to walk away from Twitter acquisition talks

What the Customer Did Next: Oracle Offers Orchestration

What the Customer Did Next: Oracle Offers Orchestration

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Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

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Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Cartoon: Mobile at the Oasis

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Some things really are a matter of life or death

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

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Most marketing technology only solves for the last 10 percent of digital marketing challenges

Autonomous Vehicles Will Change Everything

Autonomous Vehicles Will Change Everything

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Marketing, society, human lifespans - they all change with autonomous vehicles

The CDO's Role in Marketing 2.0

The CDO's Role in Marketing 2.0

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The Chief Data Officer joins the dots between data management and marketing

Digging the Data Pool After Tearing Down the Silo

Digging the Data Pool After Tearing Down the Silo

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RedPoint seeks to close the customer engagement gap

Radius Integrates with Oracle Marketing Cloud

Radius Integrates with Oracle Marketing Cloud

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The B2B predictive software vendor announces integration with Oracle Eloqua

Salesforce: Cloud + AI = Einstein

Salesforce: Cloud + AI = Einstein

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Salesforce launches Einstein AI for its "customer success" platform

Five Minutes With: Content is Still King, says Mary Ellen Dugan

Five Minutes With: Content is Still King, says Mary Ellen Dugan

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Challenges and opportunities for WP Engine, a managed hosting service for apps and websites built with WordPress

Cartoon: "X" it Away if You Can

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How can we make advertisers understand how annoying this is?

Vindicia: Accelerating ABM Boosts Pipelines

Vindicia: Accelerating ABM Boosts Pipelines

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Subscription solution vendor Vindicia is achieving record pipelines through an Avention ABM deployment

Prospect Identified: Now What?

Prospect Identified: Now What?

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Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase

AdBlock Plus Was Always Going to Build an Ads Marketplace

AdBlock Plus Was Always Going to Build an Ads Marketplace

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Not a surprise, AdBlock has been signaling this for years

Marketo Joins the ABM Party

Marketo Joins the ABM Party

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The marketing automation platform launches Marketo ABM

Five Minutes With: Embrace the Disruption, says Mike Marcellin

Five Minutes With: Embrace the Disruption, says Mike Marcellin

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Mike Marcellin of Juniper Networks discusses the challenges and benefits of digital transformation

One on One: Patrick Hopf on Video Marketing and the Open Web

One on One: Patrick Hopf on Video Marketing and the Open Web

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Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

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Segment Sources want to collect all your ad data into one place, and draw the connections

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

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True predictive marketing goes beyond making assumptions based on consumers' past behavior

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

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Tidy Data offers a means for marketers to organize customer intent data

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

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Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

One on One: Chetan Kulkarni Hails the Chief Growth Officer

One on One: Chetan Kulkarni Hails the Chief Growth Officer

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Solving problems for the eCommerce, travel and hospitality industries by driving growth through marketing

Cartoon: Car Farm

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When we don't put away childish things, just upgrade them

Salesforce Launches B2B Analytics App

Salesforce Launches B2B Analytics App

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Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers

Are Sales and Marketing Getting Less Aligned?

Are Sales and Marketing Getting Less Aligned?

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A new report suggests that alignment between sales and marketing functions is actually declining

Marketing Tech is a Dollar Magnet

Marketing Tech is a Dollar Magnet

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Investment dollars are following marketing tech rather than ad tech, says WSJ

Cartoon: Digital Safety Announcement

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Withdrawal at 30,000 feet

AI Amy and the Customer Experience

AI Amy and the Customer Experience

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Dennis Mortensen of x.ai talks about Amy, the AI assistant.

The Hub Becomes DMNTech: A Special Announcement

The Hub Becomes DMNTech: A Special Announcement

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On September 1, The Hub becomes DMNTech

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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