Marketing Technology

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

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Our weekly column about marketing tech and ops

Rebuilding a Technology Stack One Step at a Time

Rebuilding a Technology Stack One Step at a Time

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The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

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Adobe comes out punching with its new Experience Cloud

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

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Our weekly column about marketing tech and ops

Deciding The Right Data for A Data Layer: A Primer

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Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

Sky Zone Bounces Back from Technology Infrastructure Troubles

Sky Zone Bounces Back from Technology Infrastructure Troubles

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The chain of indoor trampoline parks implemented a new cloud solution to shift from having separate systems for each location to one centralized data hub

Campaign Monitor Pivots to CRM

Campaign Monitor Pivots to CRM

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The acquisition of Tagga puts Campaign Monitor in the B2C CRM race

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

HubSpot and Brightcove Join Forces to Deliver More Individualized Video Analytics

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The technology companies are working together to provide better insights into individuals' video consumption habits and act on these analytics

The Monday Stack: 3/13/2017

The Monday Stack: 3/13/2017

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Our weekly column about marketing tech and ops

What Machine Learning  Can (and Can't) Do

What Machine Learning Can (and Can't) Do

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Top practitioners talk to us about the benefits and limitations of machine learning and AI

The Monday Stack

The Monday Stack

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Welcome to our weekly column about all things marketing tech and ops

Act-On Gets Adaptive

Act-On Gets Adaptive

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Machine learning can take marketers beyond personas

Five Important Takeaways From eTail West

Five Important Takeaways From eTail West

Data, personalization, and Amazon all hot topics

OK Google Goes Shopping

OK Google Goes Shopping

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Marketing opportunities abound as Google launches voice-activated shopping

Marketing Automation Wins Increased Share of Limited Market

Marketing Automation Wins Increased Share of Limited Market

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CleverAdviser adopted Salesfusion to battle for business in a mature market

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

One on One: CMO's Need a Marketing Platform of Record, says David Yovanno

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David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius

A Tale of Two Rocket Fuels

A Tale of Two Rocket Fuels

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Boldly going beyond traditional programmatic, towards the predictive frontier

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

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How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

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How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

One on One: Where Someone Is Tells Who They Are, says Sarah Ohle

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xAd derives location intelligence from hundreds of millions of devices, and mines it for consumer intent

At eTail West, the Quest For Martech Continues

At eTail West, the Quest For Martech Continues

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What we'll be discussing at our exclusive fireside chat

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

An ABC of Header Bidding

An ABC of Header Bidding

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How to bring more value to programmatic

Will Marketing Survive the Future?

Will Marketing Survive the Future?

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What's the point of marketing when the tech decides for you?

For Oracle, Cloud and Apps Work Together

For Oracle, Cloud and Apps Work Together

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Oracle is making a competitive push on cloud services: But apps matter too

Cloverleaf Tracks In-Store Feelings

Cloverleaf Tracks In-Store Feelings

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The retail technology vendor is moving beyond the paper shelf tags

"Fake News" and How Brands Can Avoid It

"Fake News" and How Brands Can Avoid It

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DoubleVerify authenticates digital environments for brand safety

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

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Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

The Best of DMN's Meet the Marketer

The Best of DMN's Meet the Marketer

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A series of profiles of top marketers at leading marketing tech companies.

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

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The global commerce technology company expands data management and analytics capabilities

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