Marketing Technology

Radius Aims to Bring the Network Effect to B2Bs

Radius Aims to Bring the Network Effect to B2Bs

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The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?

The Monday Stack: Do Go Chasing Waterfalls

The Monday Stack: Do Go Chasing Waterfalls

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Our weekly column about marketing tech and ops

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

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AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

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In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Dave O'Flanagan at Boxever

The Impact of AI: Dave O'Flanagan at Boxever

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Rajesh Nambiar of Xavient

The Impact of AI: Rajesh Nambiar of Xavient

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Chatting About Your First Chatbot

Chatting About Your First Chatbot

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Planning your first marketing chatbot? Here are some tips

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

What Do Consumers of the Future Look Like...and Are Today's Consumers O.K. with This?

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Creative consultancy Lippincott identified six shifts that could shape future consumers and how modern consumers feel about this trajectory

The Impact of AI: Eric Duerr of Rocket Fuel

The Impact of AI: Eric Duerr of Rocket Fuel

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Mark Phillips of McKinsey

The Impact of AI: Mark Phillips of McKinsey

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Yi Zhang of Rul.ai

The Impact of AI: Yi Zhang of Rul.ai

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Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Monday Stack: Every Company on Earth Needs Sprinklr

The Monday Stack: Every Company on Earth Needs Sprinklr

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Our weekly column about marketing tech and ops

Welcome to Artificial Intelligence Week

Welcome to Artificial Intelligence Week

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The rise of the machines, and their practical impact on the daily concerns of marketers, will be the theme this week

One on One: Content Predictions from Ranjith Kumaran

One on One: Content Predictions from Ranjith Kumaran

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Ranjith Kumaran of Hightail offers his 2017 predictions for content marketing

New: The 2017 Marketing Technology Landscape

New: The 2017 Marketing Technology Landscape

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Now to be known as the "Martech 5000," and you can guess why

UX Is Content: Content Is UX.

UX Is Content: Content Is UX.

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The lines behind web UX and web content are so blurred as to be almost meaningless

The State of Data-Driven Marketing

The State of Data-Driven Marketing

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A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

A Checklist for Proving Your Value as a Community Manager

A Checklist for Proving Your Value as a Community Manager

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How the enterprise community manager for Akamai goes about proving her worth.

How the Enterprise is Stacking Up

How the Enterprise is Stacking Up

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CabinetM launches its paid Enterprise Cabinet, helping CMOs finally discover how their stacks stack up

Marketing Automation Capabilities at a Glance

Marketing Automation Capabilities at a Glance

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A new report from R2i surveys the capabilities of some of the best-known marketing automation platforms

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

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The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where

Why Marketing Tech Consolidation is Closer Than You Think

Why Marketing Tech Consolidation is Closer Than You Think

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Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Identifying Data Bias Early

Identifying Data Bias Early

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How to guard against biases that can wreck your analytics results and machine learning models

AI: The Beating Heart of ABM

AI: The Beating Heart of ABM

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At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI

365 Tickets USA Gets Results with New Solutions

365 Tickets USA Gets Results with New Solutions

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A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do

One on One: Matthew Myers on Scaling Influence

One on One: Matthew Myers on Scaling Influence

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Matthew Myers of Tidal Labs explains why influencer marketing is only scalable through technology

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

4 Obstacles that Prevent Marketers from Executing Their Data-Driven Strategies

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A new study by the CMO Council and RedPoint Global analyzes the hurdles that prevent marketers from moving from strategy to execution.

The Monday Stack: 3/27/2017

The Monday Stack: 3/27/2017

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Our weekly column about marketing tech and ops

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