Marketing Technology

Tapad Launches New CDP for Telcos

Tapad Launches New CDP for Telcos

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The cross-device personalization solution reinvents itself with a new CDP

AIDA versus Micro-Moments: The Differences That Matter

AIDA versus Micro-Moments: The Differences That Matter

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Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

Adobe Experience Manager Gets Smarter

Adobe Experience Manager Gets Smarter

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The major marketing cloud announces AI-driven enhancements to its content management platform

Dreamers: Big Tech and Social Media Demand Action

Dreamers: Big Tech and Social Media Demand Action

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Tech leaders are among 115 top executives signing letter to Congress demanding action on DACA

Resolved on Better Marketing for 2018: Part Four

Resolved on Better Marketing for 2018: Part Four

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We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part Three

Resolved on Better Marketing for 2018: Part Three

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We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part Two

Resolved on Better Marketing for 2018: Part Two

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We asked industry thought-leaders to share their marketing resolutions

Resolved on Better Marketing for 2018: Part One

Resolved on Better Marketing for 2018: Part One

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We asked industry thought-leaders to share their marketing resolutions

The Monday Stack: GDPR, AI, Keep Watching the Skies

The Monday Stack: GDPR, AI, Keep Watching the Skies

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As the 2017 holiday season winds down, GDPR is just around the corner, and AI might be everywhere

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

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Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services

The Wednesday Stack: Giant Surprises

The Wednesday Stack: Giant Surprises

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Our weekly look at marketing tech and ops

The Monday Stack: Technology is the Content Being Marketed

The Monday Stack: Technology is the Content Being Marketed

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Our weekly look at marketing technology and ops

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

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Senior Research Director Gil Canare talks process and technology

The Monday Stack: ABM for Agencies

The Monday Stack: ABM for Agencies

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Our weekly look at marketing technology and ops

The Rise of Product Analytics

The Rise of Product Analytics

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Amplitude's Justin Bauer explains how marketing-style analytics now help product teams

SAP Hybris: Finally a Marketing Cloud

SAP Hybris: Finally a Marketing Cloud

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Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE

The Monday Stack: Aprimo Stakes Out its Cloud

The Monday Stack: Aprimo Stakes Out its Cloud

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Our weekly column about marketing tech and ops

Connecting Conversations to Personalize Marketing

Connecting Conversations to Personalize Marketing

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Intercom is all about speaking to customers as if they're known individuals

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

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From MarTech 2017, some big themes: and some things which might blow them out of the water

Personalization Means Fast Credit

Personalization Means Fast Credit

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Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

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Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

The Wednesday Stack: Workdays and Holidays

The Wednesday Stack: Workdays and Holidays

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Our weekly column on marketing tech and ops (now sometimes on a Wednesday!)

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

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With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

In Person Marketing Gets Connected: Part 3

In Person Marketing Gets Connected: Part 3

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How in-person and events marketing is being disrupted and transformed by data: the final part of a three-part series

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

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Business intelligence is helping to inform price optimization in retail and eCommerce

In Person Marketing Gets Connected: Part 2

In Person Marketing Gets Connected: Part 2

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How in-person and events marketing is being disrupted and transformed by data: the second part of a three-part series

Data and Ops: At the Core of Marketing

Data and Ops: At the Core of Marketing

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CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

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Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

In-Person Marketing Gets Connected: Part 1

In-Person Marketing Gets Connected: Part 1

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How in-person and events marketing is being disrupted and transformed by data: the first part of a three-part series

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Relive the 2017 Marketing Hall of Femme

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