Marketing Technology

Marketers Want S'More Technology [Infographic]

Marketers Want S'More Technology [Infographic]

By By

Determining which solutions to implement can be a real adventure.

Holiday Brain Trust 4: Advice for 2016

Holiday Brain Trust 4: Advice for 2016

By

A panel of experts offers tips to companies still planning their marketing technology strategy for next year.

The Marketer and Her Sous Chef

The Marketer and Her Sous Chef

By

Cuisinart's director of marketing communications may drive strategy, but it's her collaboration with the CIO that allows the brand to cook up true innovation.

What the Dickens to Do About Marketing Tech

What the Dickens to Do About Marketing Tech

By

It's the best of times and the worst of times for marketers with unlimited possibilities and limited resources.

Technology-Driven, Must-Have Marketing Skills

Technology-Driven, Must-Have Marketing Skills

By

The proliferation of marketing technology is changing how marketers work and the skills they need to succeed.

Marketing Tech Changes Everything

Marketing Tech Changes Everything

By

2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology.

Take Your (Marketing) Vitamins

Take Your (Marketing) Vitamins

By

Here's a healthy dose of essential components for marketing strategies.

More Ad Impressions Occur After the Purchase

More Ad Impressions Occur After the Purchase

By

More than half of tech ads are served to consumers who've already made a purchase.

7 Lessons Marketers Can Learn From Nestlé Waters' CMO

7 Lessons Marketers Can Learn From Nestlé Waters' CMO

By

Antonio Sciuto shares his advice on how to leverage technology to drive seamless experiences.

3 Pitfalls That Can Ruin Marketing and IT's Collaboration

3 Pitfalls That Can Ruin Marketing and IT's Collaboration

By

Disparities in expectations, KPIs, and skills can leave the two departments misaligned.

Buyer Beware

Buyer Beware

By

Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it.

Marketers Feel Misunderstood

Marketers Feel Misunderstood

By

CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.

Intel Reboots Its Marketing Strategy

Intel Reboots Its Marketing Strategy

By

A new, more agile approach to content marketing is powering the computing company's marketing plans.

We're the Jetsons, Not the Jedi

We're the Jetsons, Not the Jedi

By

Our tech fantasies cast us as intergalactic warriors, but our tech reality has us pushing buttons for food and cars on our sofas.

Buyers Call Sales Reps Early in the Cycle When It Comes to Mar Tech

Buyers Call Sales Reps Early in the Cycle When It Comes to Mar Tech

By

Facing unlimited options and limited budgets, six out of 10 call vendors during the early research phase.

The Merger of Ad Tech & Mar Tech

The Merger of Ad Tech & Mar Tech

By

More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.

Adobe Unveils New Ad Platform

Adobe Unveils New Ad Platform

By

The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.

Emarsys Emerges From the Shadows

Emarsys Emerges From the Shadows

By

The Vienna-based cloud provider has new funding, a new product, and a new stake in the United States.

Businesses Are Hungry for Technology Stacks [Infographic]

Businesses Are Hungry for Technology Stacks [Infographic]

By By

When technology and resources are sandwiched together, marketers can serve up delectable results.

Accenture Teams Up With Salesforce

Accenture Teams Up With Salesforce

By

The pair offers consumer goods companies a single system of engagement for sales and trade marketing processes.

Is Marketing Tech as Innovative as Vendors Claim?

Is Marketing Tech as Innovative as Vendors Claim?

By

One marketing automation insider asserts that marketing technology needs to get back to the future.

CMOs Do IT Fast, CIOs Do IT Slow

CMOs Do IT Fast, CIOs Do IT Slow

By

They're not alike. They were never meant to be and they never will be. But they were fated to join together to do battle in the API economy.

Now Salesforce Has a Buy Button, Too

Now Salesforce Has a Buy Button, Too

By

The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.

In-Store Technology and Consumer Preferences

In-Store Technology and Consumer Preferences

By

A survey shows that today's retailers have a golden opportunity to better understand consumers—though they should proceed with caution.

American Consumers' Addiction to Smartphones Continues

American Consumers' Addiction to Smartphones Continues

By

Marketers, be aware: 89% of adults check their smartphones at least several times per day.

Which Is Sexier, Data or Customer Experience?

Which Is Sexier, Data or Customer Experience?

By

Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.

 Personalized Email Is Ideal for Commerce-Centric Conversation

Personalized Email Is Ideal for Commerce-Centric Conversation

By

Multi-brand apparel licensing company La Jolla Group is dressing up its omnichannel marketing strategy by adding personalization to its email campaigns.

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

Time Warner Cable's 5 Tips for Keeping Up With the Always-On Customer

By

The marketing industry is constantly changing. Here are some suggestions on how marketers can keep up.

US Cellular Calls on Community Engagement

US Cellular Calls on Community Engagement

By

The wireless carrier aims to form authentic customer connections by exchanging community sponsorships for brand interactions.

8 Digital Transformation Tips

8 Digital Transformation Tips

By

Innovation takes more than just technology; it takes people.

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...