Marketing&Tech Innovation Awards

See the full list of 2015 finalists here.

The Big Night: Winners were announced at a cocktail reception on Thursday, January 29, 2015, immediately following the 2015 Marketing&Tech Innovation Summit. 

Categories:

Innovation Awards

The Direct Marketing News 2015 Marketing&Tech Innovation Awards recognizes the most innovative use of data and marketing technology to achieve outstanding results. Categories include: content marketing, cross-channel integration, digital print, email marketing, marketing automation, mobile, and social.

Criteria: Nominees will need to provide details on the problem or opportunity that prompted their action, the strategy behind it, the execution of that strategy, and the results so far.

 

Content marketing innovation - The best use of data and technology to support an innovative content marketing strategy or initiative

Cross-channel campaign integration innovation - The best use of data and technology to integrate multiple channels in a way that allows for innovative omnichannel marketing

Digital print innovation - The best use of data and digital technology to enhance direct mail

Email marketing innovation - The best use of data and email marketing technology to support an innovative approach to email

Marketing automation innovation - The most innovative use of data and marketing automation

Mobile innovation - The best use of data and technology to integrate support to/for an innovative mobile marketing strategy or initiative

Social innovation - The most innovative use of data and social marketing tools like monitoring



Stars of MarTech

The Direct Marketing News 2015 Stars of MarTech awards recognize three technologists whose efforts are indispensible to their marketing team. Categories include: data scientist (primary focus is data analytics), marketing technologist (primary focus is marketing automation), and Web wizard (primary focus is on online marketing tools).

Criteria: Nominators will need to provide details on the nominee's approach to their area of expertise, describe why the person's work is outstanding, and provide specific examples of how that person's efforts directly contributed to the success of a specific marketing strategy or initiative, include the results. Entries will be scored on the quality and effectiveness of the nominee's approach, the strength and value of the nominee's contribution, and the results.

Data scientist (primary focus is data analytics) - This individual knows how to tell a compelling story through data. The marketing team is able to take an innovative approach to some aspect of its marketing as a result of the insight this person provides.

Marketing technologist (primary focus is marketing automation)  - This individual knows his/her way around technology, whether it's a marketing automation platform or a campaign management tool. The marketing team is able to take an innovative approach to some aspect of its marketing as a result.

Web wizard (primary focus is on online marketing tools) - This individual knows how to use online technologies like no other. The marketing team is able to take an innovative approach to some aspect of its online marketing due to this person's work.