Honoring the most innovative strategies, platforms, and people in marketing today.

Thursday, March 10 2016 Convene 810 7th Avenue New York City NY

About

The 2016 Marketing&Tech Innovation Award winners have been announced!

With the right data and technology to support it, marketing can be unstoppable. DMN and The Hub have combined forces this year to present the Marketing&Tech Innovation Awards, which honor the most innovative strategies, platforms, and people in marketing today.

Coverage on our 2016 winners can be found by clicking here.

Click here to read about previous years' ​Innovation ​​award winners and ​Summit speakers​ and sessions​, view video interviews, and more.

Judges

Entries were  judged by the DMN and The Hub editorial staff, as well as a panel of analysts and senior marketers that includes past MTIA, 40 Under 40, and Marketing Hall of Femme winners. Meet the 2016 judging panel below. Click on a judges pictures to read their bio. 

Michael Becker is a Co-founder & Managing Partner for mCordis, a mobile marketing strategic advisory and education service provider. Michael and the team at mCordis (1) advise brand marketers on how to embrace mobile within their strategies, (2) support AdTech & MarTech vendors in their effort to service brands and retailers and (3) prepare marketing professionals for a digitally led world through our professional qualification in mobile marketing courses. Michael is a strategic advisor to Assurant Solutions, FunMobility, Shopper Army and Privowny. He is the co-author of Mobile Marketing for Dummies and number of other books and articles. He is on the faculty of marketing for the Association of National Advertisers, Direct Marketing Association, the Path-to-Purchase Institute and National University. Michael previously worked with the Mobile Marketing Association (MMA) as both a board member and Managing Director and he was the co-founder of iLoop Mobile, a leading messaging solutions provider. Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.

Michael Becker

Managing Partner, mCordis

Adam Bravo is the Executive Director of Loyalty Marketing Operations for MGM Resorts International. Bravo brings over 15 years of marketing experience overseeing all direct marketing, campaign management, and trigger based marketing efforts for MGM Resorts whose properties include: Bellagio, Aria, MGM Grand, Mandalay Bay, Mirage, New York New York and more. He holds expertise in 1 to 1 marketing, B2C email marketing optimization, direct marketing initiatives, and data acquisition standards. Prior to joining MGM Resorts he held several key marketing positions for American Casino and Entertainment Properties, Goodwin Associates in New York, and Unilever. Adam holds a Bachelor of Business Administration degree in Marketing and International Business from Baylor University in Texas.

Adam Bravo

Executive Director of Loyalty Marketing Operations, MGM Resorts International

I have over 16 years experience in building engaged brands and running global teams, working at the intersection of community, influence and technology Currently, I am Director of Social & Mobile at McCann Erickson. The agency operates 180 offices in more than 120 countries and boasts a client roster that includes preeminent global marketers and many of the world’s most famous brands. My role focuses on the scale and integration of social and mobile technology across all McCann teams' work.

Gemma Craven

SVP, Director of Social & Mobile, McCann

As Chief Marketing Officer and SVP Business Operations for Jasper, he is responsible for all aspects of marketing including; brand strategy, sales enablement, demand generation, digital strategy, marketing operations and driving growth. He also has oversight for some operational functions including strategic planning and deployment, business operations and establishing a companywide lean/continuous improvement office. Recognized by The Economist as one of the Top 25 Social Business Leaders, by Forbes as one of the Top 50 marketers, by BtoB Magazine as one of the World's Best Marketers and most recently by The Internationalist as one of the top International marketers 2015.

Martyn Etherington

Chief Marketing Officer, SVP Business Operations, Jasper

Nicholas is not a technologist and he's not simply a marketer. He's an intuitive innovator with a knack for uniquely creative solutions for complex sales, marketing and product problems. Look for him to continue his evolution toward industry leadership as ProgrammaticAdvertising.Org and the marketing initiatives he drives continue to set the standard for intuitive brand marketing.

Nicholas Henderson

Publisher, ProgrammaticAdvertising.Org

Alia is responsible for leading media and digital marketing for IKEA in the U.S. She directs the strategic development and execution of paid and owned media, including print, broadcast, digital, social, promotional, experiential, and new media opportunities. Alia spearheaded branded entertainment and content marketing. She has earned multiple industry awards including: Gold North American Effie Award, Re-Staging Category, Bronze North American Effie Award, Retail Category, Gold Clio, Cannes Lions and more. She has been honored by AWNY as Advertising Mother of the Year and is a 2015 recipient of Direct Marketing News’ 40 under 40. She is a frequent thought leadership speaker on consumer engagement and retail topics.

Alia Kemet

US Media and Digital Director, IKEA

Marketing professional with almost 20 years of experience in Direct Marketing through mass media channel. Particular expertise in email and direct mail database marketing. Always excited to see the latest and greatest innovations the industry has to offer!

Ryun Lambson

Database Marketing Manager, Best Western Hotels and Resorts

Jamie is an marketing industry vet with over 15 years experience across numerous marketing disciplines. Jamie started his career on the agency side, working with high-profile, national brands for top-tier agencies. He began his client-side pursuits at Bank of America, where he led the email and mobile marketing channels. In his present role at Wells Fargo, Jamie leads a team driving product and segment strategies through numerous digital marketing channels for home lending products and services. He is a recent recipient of DMN Top 40 Under 40 award.

Jamie LaRose

Vice President, Digital Marketing, Wells Fargo

Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. Current and past clients include Microsoft, Oracle, Salesforce.com, SAP and other major technology companies. Leary sits on the advisory board of Social Media Today and the editorial advisory board of The Atlanta Tribune Magazine, and writes regularly for CRM magazine. He is the host and executive producer of the upcoming Technology for Business Sake television program airing on AIBTV in Atlanta.

Brent Leary

Managing Partner, CRM Essentials

For more than 15 years, Alex Lirtsman has led innovation and digital strategy for global brands and non-profits. As Founding Partner and Chief Strategist of Ready Set Rocket, Alex oversees the teams that fuel innovation and digital strategies for brands like the ACLU, Ann Taylor, Deutsche Bank, Michael Kors, NBA and Univision. Prior to RSR, Alex was the Director of E-Commerce at Freshpair and CMO of digital agency Purple, Rock, Scissors.

Alex Lirtsman

Founding Partner | Chief Strategist, Ready Set Rocket

Stephanie Losee is the Executive Director of Brand Content for POLITICO. Previously she was the Managing Editor of Dell, directing Dell’s editorial content strategy and formalizing Dell’s role as a brand publisher. The Holmes Report named her one of the Top 25 Innovators of 2015. She is a former writer at Fortune and editor at PC Magazine. Follow her on Twitter @slosee.

Sttephanie Losee

Executive Director of Brand Content, POLITICO

Liz Pedro is a Marketing Director at Mitel. Her charter is to identify and market customer success to increase Mitel brand awareness and grow revenue. Liz is a recognized authority in development and management of customer success, customer marketing and advocate marketing. Prior to working with customer success marketing, she had various roles in sales and marketing including managing call centers, sales, program management, and internal communications at Novell, ShoreTel, LANDesk and WordPerfect. Liz holds a Bachelor degree in Communications from Brigham Young University.

Liz Pedro

Marketing Director, Mitel

Dr. Natalie covers the #IOT of Customer Experience, looking at how the connected customer, connected enterprise and connected technology are all working together to make our life better. Her coverage of Customer Experience, Marketing, Sales and Service is cutting-edge and brings the reality of executable strategy to live. Dr. Natalie was voted one of the top 100 most influential Women in the World, voted Top 50 CRM, Customer Experience Professionals and voted Top 20 In Social Media HuffPo. Constellation Research was voted Top Independent Analyst Firm 2011, 2014 and 2015.

Natalie Petuhof

VP and Principal Analyst, Constellation Research

Jeffrey F. Rayport is a faculty member at Harvard Business School, where he is affiliated with the Entrepreneurial Management Unit and teaches in both MBA and Executive programs. He has served as a director of, and advisor to, many public and private corporations. His teaching and research focus on media, online commerce, and digital marketing services. He is based in Boston, MA.

Jeffrey F. Rayport

Professor, Harvard Business School

Pedro is Director of Integrated Marketing at People en Español, and a contributing technology blogger at the HuffingtonPost, focused on emerging social and digital trends. He is a 2015 Direct Marketing News 40 Under 40 Award Recipient, and Honorable Mention for MIN's Marketer of The Year. As a communications specialist, he has developed award-winning marketing and branding campaigns for consumer, healthcare, corporate and technology clients, most recently as a member of the Digital Innovation Group at Cohn & Wolfe, a global public relations agency within the WPP Group. Pedro's multicultural marketing experience began with his time at HBO’s New York International Latino Film Festival, his public relations and marketing role at Ocean Drive Español (Niche Media Holdings LLC), and with Cohn & Wolfe’s multicultural practice, Infuse. He is an active member of the LAGRANT Foundation, mentoring young minority professionals entering the communications field.

Pedro Rodriguez

Director of Integrated Marketing, People en Español

Siping has over 10 years of experience in the digital analytics space. She currently leads the analytics team for Lenovo eService where her team is tasked to build out the customer data journey from online to offline. Prior to eService, she worked in Lenovo eComm as the innovation & optimization manager launching A/B testing as well as driving incremental P&L for the dotcom business.

Siping Roussin

Analytics & Optimization Manager, Lenovo

Geoffrey Sanders is Vice President of Digital Marketing, CRM & Loyalty for Gilt. He leads the team responsible for new customer acquisition, sales engagement, and lifecycle marketing across paid media and owned channels such as email. Prior to joining Gilt in April 2015, Geoff spent 10 years in Citi’s U.S. Consumer businesses, in a variety of marketing roles across traditional and digital channels. Geoff has also worked in marketing at Gillette, in strategy and marketing at Capital One, and in consulting at Mitchell Madison Group and Sapient. Geoff received Bachelor of Science degrees in Economics and Biology from MIT, and an MBA from the Kellogg School of Management at Northwestern University.

Geoff Sanders

VP, Digital Marketing, CRM & Loyalty, Gilt

Amanda is the Director of Content Marketing at Cleveland Clinic leading the team responsible for the most visited hospital blog in the country (generating more than 4 million visits/month). Cleveland Clinic's content marketing team is among the most reputable in the industry - producing thousands of on- and off-line projects and content pieces a year, including publications, collateral, infographics, blog posts and much more.

Amanda Todorovich

Director, Content Marketing, Cleveland Clinic

Charlotte has more than 17+ years business experience, including 15 years in the Retail Banking & Financial Service industry. With special emphasis in Consumer Lending and Credit Card Marketing Strategy and Product Management. Her core expertise in analytical problem solving applied in setting strategies for consumer facing international corporations. She has a track record of successful building CRM, Digital and Business Analytics capabilities, developing talent and organizations transformation and business development in the US, Asia Pacific and Latin America.

Charlotte Tsou

Senior Vice President - Head of Analytics & CRM, HSBC

2016 Winners & Finalists

Case Study Categories

Analytics Innovation

evolve24
Sales Predictions Using Social Conversations

WINNER: Experian Marketing Services and Golfsmith
Analytics for the Holidays



Grapeshot and Sawyer Studios
Lila & Eve

Merkle
Connected Attribution Solution

Visual IQ and BuildDirect
Marketing Attribution Solution Implementation

Content Marketing Innovation

Aflac
One Day Pay

gen.video
How Scalable UGC Video Content Catapulted Crest Pro-Health HD to #1

New York International Auto Show
Virtual Tour

WINNER: Stein IAS
The Digital Marketing Maturity Index Campaign


Verifone Media and Aria Resort & Casino

Verifone Media helps Aria Resort & Casino Enhance Tourist Engagement on the Vegas Strip

Email Marketing Innovation

Experian Marketing Services and Finish Line
Finish Line: College Fleece Program

WINNER: Experian Marketing Services and Delta Air Lines
Delta's Flight Cycle Program


Merkle and Samsung

SUHD Product Launch

Merkle and Marriott
Marriott Drives App Engagement Through Email

netCORE Solutions Pvt. Ltd. and Reliance Life Insurance Company Ltd.
Connecting the Dots and Humanizing Email Experience See Faster Email-to-Sale Conversions

Mobile innovation

Event Marketing Strategies and Nationwide
Nationwide: Make Safe Happen Safety Experience

WINNER: Harte Hanks and Samsung Mobile
Samsung Note 4 Product Launch with Harte Hanks  



Stein IAS
and Key Technology
Mobile Virtual Reality Experience

Omnichannel marketing innovation

WINNER: Experian Marketing Services and American Eagle Outfitters
Reserve, Try and Buy: An Omnichannel Shopping Experience


FordDirect

ConsumerConnection

RedPoint Global and Xanterra Parks & Resorts
Xanterra Parks & Resorts - A Journey to One-to-One Marketing Excellence

Belk Inc., iCrossing, and Kenshoo
Driving Triple-Digit Increase in Conversion Rates

Selligent and Extra Space Storage
Driving Contextual Lifecycle Marketing Success In Mobile

Social innovation

WINNER: Grey Global Group and Volvo Cars North America
Volvo Interception


LEWIS Pulse
 
#Trending: Raising the Bar on Cross-Channel Social Media Coverage for Events

Metia & Microsoft
Microsoft in Health

Principal Financial Group
See Your Retirement

W2O Group
Nothing can be perfect




Platform Categories

Most Innovative Analytics Platform

Brandwatch
Brandwatch Analytics

Resonate
High-Res Consumer Intelligence-to-Activation


WINNER: AppsFlyer
AppsFlyer Mobile Advertising Attribution & Analytics.


Merkle

Citizens Big Data Platform

Origami Logic
Marketing Signal Measurement Platform

Most Innovative Customer Experience Management Platform

MaritzCX
MaritzCX Platform

Epsilon
Epsilon's Agility Loyalty

WINNER: Influitive



Kitewheel

The Kitewheel Customer Journey Hub

Qubit
Qubit Visitor Cloud

Most Innovative Integrated Marketing Suite

Act-On Software

Blanc & Otus
Oracle Marketing Cloud

Blueshift
Blueshift Segment-of-One Marketing Automation

Experian Marketing Services
The Experian Marketing Suite

WINNER: Salesforce
Salesforce Marketing Cloud: Personalize and Optimize 1:1 Customer Journeys


Most Innovative Mobile Marketing Platform


BLANC & OTUS
DoubleDutch

FollowAnaytics
FollowAnaytics' Enterprise Mobile Analytics Platform

HookLogic
The HookLogic Platform: Powering Mobile Ads with Attribution Data and Awesome Results

Button
Button

WINNER: Swirl Networks, Inc.
Swirl Network's Beacon Marketing Solution


Most Innovative Social Media Platform

500px
500px, photo sharing's underdog, swings big in 2015

WINNER: Sprout Social
Innovation in Social Customer Care



Tracx

Tracx Social Business Cloud

Most Innovative Marketing Tech to Watch

WINNER: FORENSIQ
Mobile Ad Fraud Study - Mobile Device Hijacking


Most Innovative Marketing Tech to Watch

FORENSIQ
 
Mobile Ad Fraud Study - Mobile Device Hijacking
Most Innovative Marketing Tech to Watch

FORENSIQ
 
Mobile Ad Fraud Study - Mobile Device Hijacking
Most Innovative Marketing Tech to Watch

FORENSIQ
 
Mobile Ad Fraud Study - Mobile Device Hijacking

Stars of Martech Categories

Content Marketing Scribe

Cassandra Jowett, Senior Content Marketing Manager, Influitive

Craig Vore, Insights Manager, Strategy & Optimization, Outsell

Denice Surjan, Senior Marketing Manager, Experian Marketing Services

Dr. Maruthi Viswanathan, Managing Director, RxPrism Health Systems

WINNER: Steve Sachs, CEO, OneSpot


Data Scientist

WINNER: Christopher S. Penn, Vice President of Marketing Technology, SHIFT Communications

Jonathan Smalletz, Lead Analyst, Merkle

Stacey Hawes, Senior Vice President, Data Solutions, Epsilon

Digital Ace

Chad Blodgett, Senior Vice President of omnichannel, Rakuten Marketing

WINNER: Tuomas Peltoniemi, President, Asia, Digital Arts Network

 

Marketing Technologist

WINNER: Emad Georgy, Chief Technology Officer, Experian Marketing Services

Francis Wallinger, Chairman, Alchemetrics Ltd

Gwendolyn Lefevre, Vice President, Marketing Operations & Digital Marketing, Bottomline Technologies

Programmatic Prognosticator

Amy Good, Adaptive Media Investment & Technology Lead, Nestle Purina Pet Care

Lewis Gersh, CEO, Founder and Chairman, PebblePost

WINNER: Victor Wong, CEO and cofounder, PaperG


Social Strategist

WINNER: Michael Rusten Gabriel, Marketing Manager, Envision Creative Group



Stephanie Capouch, Social Media Manager, WP Engine


Click here for coverage on our 2016 winners.

Click here to view MTIA past winners.








Agenda

Thursday, March 10, 2016

5:30 PM - 7:00 PM
  • Awards Night

Winners will be announced and celebrated during a cocktail reception immediately following day two of the 2016 Marketing&Tech Innovation Summit.

Sponsors

For sponsorship inquiries, contact: 
Greg Zalka
VP/Publisher
Direct Marketing News & The Hub
(646) 638-6027
greg.zalka@haymarketmedia.com

Details & Pricing

VENUE

DATE & TIME

TICKETS


Rates

SPECIAL OFFER

 

Contact Us