Zone28 Targets Retailers for Broadband Product

Share this content:
Software maker Zone28 Inc. is offering new technology for multichannel retailers and portals that are looking to sell online in a broadband experience.

Called Vivilog, the product supports high-resolution images, audio, video, 3-D and features tailored to the online retailer's requirements. This infrastructure can dovetail with existing systems, the year-old company said.

"A retailer needs to come to us because they need to start transitioning their business to a broadband model," said Paul Gosselin, executive vice president of marketing at Zone28, New York.

Gosselin said the Vivilog technology allows users to zoom in, rotate or view video embedded in the screen. To access this option, a customer will have to click on the broadband link that shows up on the retailer's site.

Sandbox Interactive, a digital imaging studio, and Global Fashion Village, a provider of digital content, have partnered with Zone28 to develop Vivilog.

Zone28 is targeting retailers such as J. Crew Group Inc., Spiegel Group's Eddie Bauer, Lands' End and undisclosed shopping portals, Gosselin said.

But he said the broadband tech market for retailers is tough. Competitors include Web development companies such as Blue Martini Software, Intershop, Multimedia Live, RichFX and O2 technologies.

Still, Gosselin said there is potential for Vivilog.

"Broadband users will expect better tools and applications to shop, and right now there's nothing out there for them except for Flash sites ... and some of the most dynamic applications are client-based, like AOL's instant messenger, Napster, Windows Media and Microsoft Outlook," he said.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above