Zillow.com signs up with Scene7 platform

Share this content:

Real estate Web site Zillow.com has signed up with the on-demand rich media provider Scene7 to enable real estate agents and homeowners to upload and share photos of homes for sale on its Web site.

Since Zillow.com launched its expanded offering to allow agents and homeowners to post homes for sale and for homeowners to publish their "Make Me Move" price on its site free, nearly 70,000 homes have been posted on Zillow.com. Most of these homes' profiles include multiple photos.

"Seventy percent of all U.S. shoppers use the Internet first to research local products and services, especially products that can't be acquired directly online, or high consideration items like automobiles and homes," said Doug Mack, CEO of Scene7, Novato, CA.

"Consequently, consumers have developed basic expectations about what they want to see when browsing online," he said. "The saying 'A picture is worth a thousand words' still holds true when shopping for a house, especially since nearly three-quarters of American consumers today use the Internet to begin their searches for homes for sale and other real-estate-related information. "

Scene7 dynamically sizes and reformats all images posted on Zillow.com to fit within its platform. Users can zoom and pan on high-resolution product details. Additionally, when modifications are made to any page template, images can be converted automatically to the new sizes by changing the URL command embedded in the new page template.

"The community-as-content-creator model and social networking sites are becoming the hottest items on the Internet," Mr. Mack said. "As this trend continues, I expect to see more and more sites where the community does the publishing, looking to leverage Scene7 On-Demand to enable users to upload rich media."

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above