Yield Software launches search management tool for SMBs

Share this content:

Yield Software has launched its Yield Web Marketing Suite, a tool that allows search marketers to better optimize and track their paid search, natural search and landing pages.

The product is ideal for small to midsized businesses, said Derek Gordon, VP of marketing for Yield Software. “There are a lot of search marketing dollars sitting on the sidelines because people are intimidated by search marketing or afraid of the time or expense associated with it,” he said, “so we eliminate the jargon and make it easy to use.”

The application operates under a single dashboard and allows marketers to manage their online campaigns across Google, Yahoo and Microsoft's Live Search.

For paid search, users can set up PPC campaigns, track keywords and monitor budgets. The application also suggests keywords based on Web site and competitive analysis. For landing page optimization it uses multivariate testing and automatically displays the most successful versions of a landing page to increase conversions. There are also options for more complex functions like geotargeting and dayparting.

Yield is currently offering a free 30-day trial for new subscribers. After the trial period, pricing starts at $129 a month and increases based on search budget and number of landing pages.

Companies that have been using the software in beta form include search agency PeriscopeUp, business software BrainKeeper and shipping software Teapplix.

The application was announced at the Web 2.0 Expo in San Francisco.

Yield Software is backed by WPP and DFJ.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here