Yellowbook launches small business measurement, reputation management center

Share this content:

Local search company Yellowbook launched a series of services on October 28 to help small businesses track social media activity and measure the results of their marketing efforts online.

The Yellowbook360 Business Center allows small companies to monitor their marketing programs, as well as their online reputation.

“The Yellowbook360 Business Center is about convenience and transparency,” said Pat Marshall, chief new media officer at Yellowbook. The website also gives small businesses a profile tool that helps clients and non-clients add details and update information about their businesses on Doing so improves their placement in search results, as well as their exposure and potential leads, said Marshall.

The site also offers businesses access to a free version of ChatterHub, a reputation management service that helps them monitor and react to what's being said about them online. 

ChatterHub aggregates online reviews and mentions so marketers can respond directly to consumers on social media networks. It also lets members see what consumers are saying online about their competitors. The service is available both to Yellowbook clients and non-clients who register for the site.

Marshall said the Yellowbook360 Business Center will add a number of enhancements and tools in coming months to improve client customization and marketing resources.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above