Yankee Candle Shines at Millard

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Millard Group Inc. said Friday that it was awarded list management of the new-to-market Yankee Candle buyer file.


The Yankee Candle list has 172,100 last-12-month catalog, Internet and retail buyers of candles, candle accessories and gift items. The file is 79 percent female with an average purchase of $45.


Selections include recency, dollar, gender and geography. The base price is $90/M. Millard suggests this file for offers such as gifts, general merchandise, home decor, books and magazines.


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