Yankee Candle hires new president of direct and CMO

Share this content:
Yankee Candle hires new president of direct and CMO
Yankee Candle hires new president of direct and CMO

Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO, says Karen Wood, director of PR at Yankee Candle.

Reporting to company CEO Harlan Kent, Wolansky will be responsible for overseeing the consumer direct, marketing, PR, creative, and social media teams. All marketing efforts will be coordinated by Wolansky in all divisions,  Wood says.

The positions were developed "to create brand awareness in marketing as well as in communications at Yankee Candle,” says Wood.

Though Yankee Candle recruited Wolansky (left) externally, the company conducted a thorough review of internal staff, Wood says. Recruiting service Spencer Stuart was used during the hire process.

"Part of this strategic effort revolves around bringing in world class direct talent,” states Kent in a company release. 

Previously, Wolansky served as CEO of Web-based business The Golf Warehouse and as VP of global e-commerce at The Orvis Company.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above