Yahoo to acquire Interclick for $270 million

Share this content:

Yahoo agreed to acquire advertising technology firm Interclick for $270 million, the company said on Nov. 1. The acquisition is expected to close by early 2012.

"This investment underscores our focus on enhancing the performance of both our guaranteed and non-guaranteed display business across Yahoo and our partner sites and, combined with Yahoo's reach and advertising leadership, will deliver a powerful solution for marketers," Ross Levinsohn, EVP of Americas at Yahoo, said in a company statement.

Yahoo declined to provide additional comment on the acquisition. Interclick did not immediately respond to request for comment.

New York-based Interclick aggregates and analyzes data via products such as its Open Segment Manager (OSM) platform to help online advertisers target audiences.

Yahoo's revenue from display advertising ticked down in the third quarter by 2% year-over-year to $502 million. In September, Yahoo, Microsoft Corp. and AOL reportedly agreed on a partnership to sell display ad inventory on each others' sites.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above