Yahoo Stores Loses Crabtree & Evelyn to Venda E-Commerce Platform

Share this content:
ATLANTA - Crabtree & Evelyn Ltd. switched e-commerce platforms from Yahoo Stores to Venda's outsourced solution as the retailer of naturally derived bath, body and home care products prepares to relaunch its U.S. site and then expand into markets like Britain and Canada.


Venda offers a soup-to-nuts hosted merchandising and marketing platform used mostly by companies in its British home market like the Hamleys toy store, Virgin Megastores, Goldsmiths, Mothercare, BBC Shops, Lands' End and Wickes. It is now actively targeting companies on U.S. soil through its New York office.


"The limitation of Yahoo Stores means they didn't have the flexibility of merchandising and marketing online that a global brands needs," said Bernardine C. Wu, Venda chief operating officer told me at Shop.org's FirstLook 2006 conference. "Crabtree also has a multi-site strategy."


Crabtree began using Yahoo Stores in the late 1990s. Founded in 1973, the Cambridge, MA-based Crabtree today sells its products in more than 8,000 locations and 400 concept stores worldwide. Products are also available on the site at www.crabtree-evelyn.com.


For more of this story and other news from the Shop.org conference visit http://blog.dmnews.com


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above