Yahoo, Samsung partner for interactive television service

Share this content:

Yahoo and Samsung Electronics have announced a partnership in which select Samsung 2009 flat-panel televisions will support a new widget service, called Internet@TV — Content Service.

The service adapts the Yahoo Widget Engines and gives viewers the ability to interact with their televisions through a series of applications similar to those used on a PC.

Using their remote controls, users can access Internet information such as stock portfolio updates and headline news, as well as interact with other users by sharing videos and pictures. Users access the service by connecting the television to a home network through the built-in Ethernet port or by using an optional Wi-Fi USB dongle.

Yahoo is offering widgets from many of their properties including Flickr, Yahoo News, Yahoo Weather and Yahoo Finance. Other third-party offerings include brands such as USA Today, YouTube, eBay and Showtime Networks.

Advertisers and marketers will be able to develop and offer TV Widgets by using the open-platform Widget Develop Kit.

“This new interface allows [viewers] to interact and connect with many of their favorite Web services on a personal level,” said Boo-Keun Yoon, executive vice president of the visual display division at Samsung, in a statement. “It's frankly way beyond just passively watching broadcasts and is no doubt the future of TV.”

Phone inquiries to Yahoo were not returned by press time.

The televisions with Yahoo Widget Engine will be available in 13 countries in 2009.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above