Yahoo opens up its search algorithm

Share this content:

With the goal of fostering more innovation in search, Yahoo has released a new open Web services platform called BOSS (build your own search service) that allows third parties to access its search technology infrastructure.

Bill Michels, senior director of open search platform at Yahoo called the release an “unprecedented” move to open up the core pieces of Yahoo's algorithmic search infrastructure to third parties. Any company — large or small — can now layer on top of Yahoo's infrastructure to build “amazing” search experiences, he added. The company made the platform available as an application programming interface (API) in beta on July 10.

Hakia, a semantic search engine, is already using BOSS. “We do our own crawl and Yahoo's resources give us the extra speed to identify more targets to add to our QDEX [query detection and extraction system],” said Melek Pulatkonak, president & COO of Hakia.

Yahoo's previously available search API had “lots of limits and restrictions on usage,” Michels said. In contrast, BOSS “completely opens that up,” he said. According to Yahoo, the new platform allows third parties to control the presentation and ranking of search results, and offers unlimited queries per day.

Yahoo said it plans to add a monetization capability to the platform in coming months. So, over time, search marketers will see more quality leads from the Yahoo search platform, Michels said. He confirmed that revenues would be shared with the builders of the search products, but added that the specifics of the revenue model have not yet been determined.

This release is not related to Microsoft's unsolicited bid to acquire Yahoo, said Sheila Tran, a Yahoo spokesperson. “We've been working on this since last year and we're continually looking to innovate in search,” she said in an e-mail to DMNews. BOSS is also independent of Yahoo's proposed search advertising partnership with Google, she noted.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above