Yahoo launches resource site for Hispanic marketers

Share this content:

Yahoo has launched Yahoo Publicidad, a resource site for current and prospective advertisers looking to reach the Hispanic market in the US and throughout Latin America.

"The Yahoo network caters to pan-regional advertisers who want to spread their message," said Manuel Mazzanti, marketing director for Yahoo Hispanic Americas. "We have a great marketing platform to provide those advertisers with the capability to reach not only US Hispanics but also target others in Latin America and South America.”

According to ComScore Media Metrix, Yahoo was the preferred search engine among US Hispanics in October 2008, totaling 15 million users and holding a 75.2% market share.

Yahoo Publicidad is currently a Spanish language site, but Mazzanti said the site will be bilingual later this week. The site gives overviews of Yahoo's marketing solutions, requirements and ad formats, industry data, statistics and profiles of Yahoo users by country including the US, Mexico, Argentina, Peru, Columbia, Chile and Venezuela.

“Yahoo is the only marketing platform to integrate display, performance or search and mobile advertising,” Mazzanti said. "To combine the three will basically garner better results for campaign management.”

Mazzanti hopes Yahoo Publicidad will serve as an information source not only for Yahoo, but for the online advertising industry as a whole.  

Yahoo's US Hispanic site, which now operates in partnership with Telemundo, will split from the TV network to form two separate sites. Yahoo's site will be called Yahoo en Español. Mazzanti said this move is expected in January.  

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here