Yahoo debuts display ad unit on login page

Share this content:
Yahoo debuts display ad unit on login page
Yahoo debuts display ad unit on login page
Yahoo launched a new display ad unit today that will run on a user's login page. The ad unit is a full-page ad that runs as a background to the Yahoo login page.

is the inaugural marketer and is running a three-day campaign from June 14-16th to promote the Chevrolet Malibu, Traverse and Equinox.

The new ad unit is part of Yahoo's Digital AdVentures program, announced earlier this year. Last month, Yahoo released its “Pullover” ad unit in Yahoo Mail, in which a display ad can turn into an insert media flier within Yahoo Mail. The ad unit was designed in conjunction with Internet advertising firm PointRoll. During Memorial Day, Macy's ran a campaign using this new unit.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above