Wunderman to Headline DMEF's Yeck Center for Advanced Studies

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Lester Wunderman will present the keynote address during the fifth annual John D. Yeck Center for Advanced Studies in Direct and Interactive Marketing, held June 6-11 at The Tarrytown House in Tarrytown, NY, the Direct Marketing Educational Foundation said yesterday.

In his keynote Wunderman will address the future of direct marketing and its relation to the Internet.

DMEF, the nonprofit educational affiliate of the Direct Marketing Association, offers 15-20 programs in direct and interactive marketing yearly, targeted mainly to undergraduate and graduate students and educators.

More information on the John D. Yeck Center for Advanced Studies in Direct and Interactive Marketing is available at www.the-dma.org/dmefyeck or by contacting Laurie Spar, DMEF vice president and general manager, at 212/768-7277, ext. 1335 or lspar@the-dma.org.


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