WPP's direct, digital business reports first-half growth

Share this content:

WPP Group reported $7.62 billion in first-half 2011 revenue, a 12.8% increase compared with the prior year.

The Dublin-based holding company's branding and identity, healthcare and specialty communications business grew by 5.7% year-over-year in the quarter to $1.93 billion. The segment includes WPP's direct, digital and interactive agencies, such as Wunderman, OgilvyOne and VML.

Direct- and digital-related work contributed $2.1 billion in first-half revenue, accounting for 28.1% of the period's total earnings. The company said it plans for the segment to account for 35% to 40% of its business “in three to four years.”

North American revenue grew by 2.3% year-over-year to $2.7 billion in the first six months of the year. WPP drew 35.6% of total revenue from the region in the period.

The holding company's net profit grew by 43.9% to $431 million, beating analysts' expectations, according to Bloomberg.

WPP's advertising and media investment-management business earned $3.16 billion in first-half revenue, up 10.4% compared with the prior year, as well as $1.4 billion in net new business billings. WPP estimated it recorded $1.92 billion in total net new business billings in the first half of the year.

WPP did not disclose its second-quarter earnings, but it said that, excluding the impact of acquisitions and currency, revenue in the period grew by 5.6% year-over-year. WPP reported $903.6 million in first-quarter revenue on April 28.

WPP had 110,357 employees at the June 30 end of the second quarter, a 4.7% increase year-over-year.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here