Worldata Issues Latest List Price Index

Share this content:
List broker and database manager Worldata, Boca Raton, FL, yesterday released the latest edition of the List Price Index, which provides data on the costs of renting list media by marketing category. The LPI data includes information on the highest- and lowest-priced lists, in addition to plotting year-over-year changes of list prices.


The data, which was based on prices obtained from the April SRDS, revealed that prices increased in 11 of the 13 categories tracked. The databases/masterfiles category showed the largest price increase, at 6.5 percent, followed by consumer book buyers, which had a 5.9-percent increase.


The company said its next issue, which will be based on the June SRDS, will include a new category for e-mail lists.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above