Worldata: E-Mail List Prices Continue to Drop

Share this content:
As predicted in its last List Price Index, e-mail list rental prices continue to drop, according to the Fall 2005 index from Worldata, Boca Raton, FL, released Friday.


While permission-based business-to-business e-mail lists remained the highest-priced lists on the market in October 2005, the average price was $281/M, representing a decrease of $6/M over October 2004.


The Worldata Fall 2005 List Price Index covers October 2004 to October 2005. It is grouped into list categories and compares costs per thousand names for the 12-month period.


Permission-based business-to-consumer e-mail lists had an average price of $167/M in October 2005, down $3/M from October 2004.


The second highest priced list category overall was newsletters with an October 2005 average of $175/M, up $5/M over October 2004.


Consumer magazine lists had a decrease of $5/M in October 2005 over last year, dropping the average price to $104/M.


Donor files remain the lowest-cost lists for rental with an average price of $76/M in October 2005, a $1/M increase over last year.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above