World Wide Web Consortium Recommends P3P

Share this content:
After years in the making, the World Wide Web Consortium issued a "recommendation" of Platform for Privacy Preferences 1.0 on April 16 for use in conveying Web site privacy policies.


"When we say something is a recommendation we mean that our work is done and our membership considers it stable, implementable and encourages its implementation by all," said Janet Daly, spokeswoman for the World Wide Web Consortium, or W3C.


The consortium developed the platform, or P3P. The technology lets Web surfers match their privacy preferences against the information-gathering practices of sites they visit without having to read the sites' privacy policies.


W3C is not a regulatory group, however, and P3P implementation is not required by members.


Though use of P3P is not currently widespread, it is built into Microsoft's new Internet Explorer 6.0 browser. Because of IE 6.0's inclusion of P3P technology, people using it receive warnings when sites visited do not contain compact privacy policies for each cookie used.


Privacy advocacy groups the Electronic Privacy Information Center, Washington, and Junkbusters, Green Brook, NJ, have been vocal opponents of P3P. The groups released a June 2000 report, "Pretty Poor Privacy: An Assessment of P3P and Internet Privacy." It concludes, "P3P fails to comply with baseline standards for privacy protection. It is a complex and confusing protocol that will make it more difficult for Internet users to protect their privacy."


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here