WordSteam releases SEM application

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Search marketing tool provider WordStream today announced the release of a new online search engine marketing and search engine optimization application used to enhance search campaigns.

“We offer a tool that simplifies and automates the manual, labor-intensive process of running effective paid search campaigns,” says Rob Adler, president and CEO of WordStream.

The WordStream software-as-a-service (SaaS) application's main functions include relevant keyword research and grouping, ad copy creation and Web analytics.

Adler notes the importance of the data that Google Analytics provides, but stresses the usefulness of WordStream to analyze and process that data.

“Google Analytics gives you a comprehensive look at all the search traffic that comes to your site,” said Adler. “We take that data and put it into a work bench that allows you to process and act on it to build better search campaigns.”

WordStream has been in beta testing since October. Tightrope Interactive, an online marketing firm, was one of WordStream's early adopters.

“We've been able to be much more efficient when we build our search campaigns, and we've been able to improve our relevancy within the search engines," said Dan Rabin, director of search services at Tightrope Interactive. "It's been a big help in segmenting our keyword lists and putting them into specific ad groups. It certainly has improved our Quality Score, which has consequently helped our click-through rate.”

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