With Spam Blocking, Legitimate E-Mail Gets Stopped, Too

Share this content:
In response to Des Cahill's article ("Your Legitimate E-Mail Is Getting Trashed," April 4), direct marketing professionals have an additional concern about e-mails mistakenly tagged as spam: messages from clients or potential clients not reaching DM service providers. This is most likely a concern for small creative firms or freelancers. We often use small or independent ISPs for e-mail and Web hosting.

My ISP does an excellent job with spam blocking. The downside is legitimate e-mail is sometimes blocked as well. In my case, I've had e-mails from an editor, a marketing directory and my local DMA organization be bounced as spam. My ISP technical support is great about getting e-mails authorized for me. But I have to know about the problem first. Since I love not getting spam, I've added a note on my Web site and outgoing e-mail signature requesting a phone call if a message is bounced back.

When I do get a call, I ask what the bounceback message says. System administrators sometimes get carried away and include rather unprofessional text directed at spammers in the bounceback message. The ISP management may not be aware of text added to bounce backs. Let someone - other than technical support - know that unprofessional messages are going out. Otherwise, your reputation may be damaged without you even knowing it.

Loading links....

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here