Wine Enthusiast Names Managers

Share this content:
Wine Enthusiast named new list managers for its catalog and magazine customer files.

Edith Roman Associates Inc., Pearl River, NY, assumed management of the Wine Enthusiast catalog list of more than 123,000 last-12-month buyers of wine-related merchandise.

The catalog list is 50 percent female. Buyers have an age range of 30-55 and an average household income of $125,000. The average order is $268. Selects include geography, gender, recency, dollar, product and Internet buyers at postal address. The base price is $115/M.

Edith Roman recommends this list for upscale gift, jewelry, apparel, home decor, fashion accessories, electronics, gardening, travel, epicurean, publishing and fundraising offers.

Lake Group Media Inc., Rye, NY, took management of the Wine Enthusiast Magazine list of more than 74,300 active subscribers.

The magazine list is 56 percent male, has a median age of 47 and an average household income of $199,000. Selects include geography, gender and gift givers. The base price is $100/M.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above