Wienyk takes over AKQA NY

Share this content:

Guy Wieynk recently relocated to ad agency AKQA's New York office to become managing director. He will champion the Coca-Cola business globally, oversee all operations for the office and contribute to the agency's overall strategy.

Mr. Wieynk was client services director for AKQA's San Francisco office. The New York office has been open a little more than a year and supports clients including Comcast, Diageo and the New York Jets.

"Each of the AKQA offices has its own natural strength based on client requirements," he said.

New York's strength lies in creating engaging consumer experiences on digital platforms such as Web and mobile; content development for various campaign mediums; and interface design, which often promotes usability and supports e-commerce, he said.

Mr. Wieynk began his career with AKQA eight years ago in London. He has worked with local, national and international clients including Sainsbury's, Microsoft, Samsung, Nikon and Xbox. The worldwide customer relationship marketing and e-commerce services provider has more than 475 employees.

He built AKQA San Francisco's interface design and Web development capabilities and developed a client services program. He helped win new business including MSN and Target.

One industry issue Mr. Wieynk noted was digital efforts being an afterthought in marketing communications.

"Luckily, our clients are forward-thinking enough to realize the challenge," he said.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here