Wientzen Predicts Continued Importance of Lists
Despite the Internet explosion and the privacy debate, Wientzen said, "I predict that lists are, in fact, going to remain at the heart of direct marketing."
He encouraged list professionals to continue their push into online marketing, but he also urged them to be proactive and aware regarding privacy issues.
"Smoke and mirrors will not work," Wientzen said about privacy practices.
If list professionals do not regulate themselves, he added, the government will and it will do it badly.