Wientzen Meets With Treasury Officials

Share this content:
Direct Marketing Association president/CEO H. Robert Wientzen met last week with U.S. Treasury officials who are leading the White House's efforts to control postal costs.

The meeting focused on the next steps toward reform of the law, enacted in 1970, under which the USPS today operates.

Wientzen shared the direct and interactive marketing industry's perspectives on the future of the USPS and mailers' and shippers' needs for affordable, universal postal services, emphasizing the pressing need for continued cost-containment measures and increased productivity at the USPS as well as ways to build mail volume.

While a DMA spokesman would not comment, an insider said the talks probably centered around forming a presidential commission on postal reform that would propose ways to reform the country's public mail system. This concept has been steadily gaining steam ever since a House of Representatives bill to overhaul the USPS failed in a committee vote in June. In addition, a report said that White House officials earlier this month publicly signaled again that the administration might be open to the idea.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above