Why Traditional Call Tracking Is No Longer Enough

Share this content:
Thursday, September 04
1:00 - 2:00 p.m. EST

Register Now!

Call tracking has been providing vital campaign performance information for over a decade. But traditional call tracking only tracks what happens before the call, and in today's data hungry environment it is simply not enough to know which marketing channel generated the phone call. Digital marketers need deep analytics about phone calls, and they need call-based marketing automation. With recent advances in call tracking technology, marketers now have more insight into calls than ever. This is important for agencies, enterprises, and SMBs. 

In this webcast, Carlton van Putten--who has spoken at marketing events across North America--will share emerging trends for call analytics in 2014. He'll explain why traditional call tracking is not relevant – in light of what today's call analytics solutions can do. And he'll share more than 25 pieces of proprietary data gathered by analyzing MILLIONS of calls in Q2 of 2014.

Join us for this webcast and learn:

- How to automatically know what happened on your inbound calls without listening to them
- Examples of the 45 analytics advanced solutions can extract from calls
- Lead scores, conversion rates and sales skill data for MILLIONS of phone calls
- How speech analytics works
Featured Speaker: 

Carlton van Putten, VP of Marketing, LogMyCalls

Carlton is the VP of Marketing at LogMyCalls. He is marketing early adopter and an SEM expert. He has worked in cutting edge marketing technology for 15 years in executive leadership positions.

His first executive role was Vice President of Marketing for FOCUS Enhancements, Inc. There he played a key role in redirecting their product strategy and helping to more than double the size of the business from $12 million to $25 million in just two years. He later joined Stream International, a leading call center services company. As Vice President of Marketing he applied his product development expertise to help the company fast track their growth from $168 million to $320 million in 36 months.

Carlton's first management position was with Apple. He has spoken at dozens of nationally known events across North America. 


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above