Who's Who brings its lists in-house

Share this content:

Marquis Who's Who, publisher of the original Who's Who in America and a source of domestic and foreign biological data, is now managing its files in-house.

The move aims to allow Marquis to provide daily updating and to add new selects more quickly. The files are comprised of accomplished and prominent direct mail and e-mail responsive individuals who regularly respond to promotions.

The files range from senior level executives and decision-makers to self-employed entrepreneurs and affluent retirees, with an average household income of $130,000. The average product-purchasing price is $250.

There are approximately 16,000 domestic responders and buyers on file and the base price is $110/M. E-mail record options include 131,000 domestic responders and buyers with a base price of $200/M and 66,000 foreign responders and buyers with a base price of $300/M.

Selects include six- and 12-month hotline responders and buyers, top management, geography, gender, occupation, interest, political affiliation, and religion.

New selects include Baby Boomers, decade of birth, marital status, and presence of children.

Initial data cards include:

--Marquis Who's Who at Business Address

--Marquis Who's Who at Home Address

--Marquis Who's Who Baby Boomers

--Marquis Who's Who at Domestic E-mail Address


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above