'Wheel of Fortune' Readies Online Sweepstakes

Share this content:
Sony Pictures Entertainment is using the Internet to promote "Wheel of Fortune" and is using the popular game show to send viewers to wheeloffortune.com.

An online sweepstakes will promote the show's NFL Players Week, which partners National Football League players playing for charity with contestants who play for themselves. NFL Players Week airs Jan. 22-26.

Sweepstakes entrants must watch "Wheel of Fortune" to enter three of five bonus puzzle solutions that appeared on the shows that week. They also must answer one of five NFL trivia question. Answers to the trivia questions can be found through a link to the NFL Web site.

The grand prize includes a five-day, four-night trip to Waikiki, HI, and two tickets to the Pro Bowl on Feb. 4.

A 10-second spot at the end of the show will direct viewers to wheeloffortune.com to enter the sweepstakes. Banner ads throughout Sony's Web sites will promote the sweepstakes as well.

"We exist online to get people to watch the show," said Steve Jacobs, director of marketing and production for television at Sony Pictures Digital Entertainment, producer of the show. "We like to keep the site fresh. We're always updating content. The show has so many themed weeks, it's easy to maintain freshness."

Visitors to the site also can buy licensed products and learn about the show.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here