What kinds of skills and experience make an entry level candidate impressive to a DRTV hiring manager?

Share this content:
Tim O'Leary
Tim O'Leary

As far as entry level candidates go, we admire someone who takes the time to research the industry, especially in our areas of specialization. If a candidate has a pretty good overview of how the industry works and our place in it, then that candidate is going to understand some of the talents they should bring on board. The ideal candidate also has really strong com­munication skills. We're not as particular about a candidate's degree as we are that they have demonstrated these important skills. Candidates with business, communications and English degrees are all common.

Also, this business is all about analytics, so the stronger a candidate is in that area, the better. We actually like getting people with accounting or even math degrees if they're going to work in media or in Web analytics. So, we're not too picky about that. Degrees matter less to us than the overall package. If some­body is smart, aggressive and communicates really well then he or she will make a nice fit and progress quickly.

The ideal candidate also has a combination of brand and direct experience. It's hard to find people with television experience, but we like it when we do find someone. What we're really looking for now, across all segments, is somebody with Web experience. No matter what department a candidate is coming in to, Web experience is definitely a big plus. We tend to bucket our people into areas of specialization, so you get people with television experience, Web experience and direct marketing experience. It's seldom that you find somebody that's well-qualified in all of them, but we are very impressed when we do.

Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here