Weight-Loss Patch Marketer to Offer Refunds

Share this content:
DRTV marketers who sold a patch they claimed would lead to weight loss have agreed to repay consumers $1.175 million to settle charges of false and unsubstantiated advertising, the Federal Trade Commission said yesterday.

Infomercials for the "Peel Away the Pounds" patch claimed that the seaweed-based patch, when attached to the skin, would cause loss of three to five pounds per week, the FTC said. The infomercial ran from June 2002 to January 2003, and the campaign included Internet and print advertising as well.

The infomercials featured purported user testimonials as well as an expert testimonial from chemist Jesse Starkman, according to the FTC.

Those named in the charges included: Advanced Patch Technologies and its principal, Salomon Btesh; PAP Systems, Buckhead Marketing & Distribution and their principals Ralf Leszinski and Nancy Duitch; and Starkman.

Also named were an individual and a company the FTC said received financial benefit from the ads but did not participate in deceptive practices, including APT principal Bernard Silverfarb and Buckhead Marketing Group, an affiliate of Buckhead Marketing & Distribution.

Starkman and the APT defendants will pay $175,000 of the consumer compensation, while the other defendants will share the cost of the remaining $1 million.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above