Weight-Loss Marketer Settles FTC Charges

Share this content:
A Canadian company that sold weight-loss supplements via mail order agreed to settle federal charges that it made false and unsubstantiated claims in its advertising, the Federal Trade Commission said yesterday.


Bio Lab, Quebec, falsely claimed that its products would result in 2 pounds of permanent weight loss daily and was clinically proven to eliminate cellulite, the FTC said.


In the settlement, Bio Lab agreed to pay $40,000 to compensate customers and let the FTC take charge of mail containing consumer product orders valued at around $100,000 that is being held at Mail Boxes Etc. locations nationwide.


The company marketed the products Quick Slim and Cellu-Fight via direct mail, Internet ads and ads in Glamour and TV Guide magazines, according to the FTC. It also ran weekend newspaper coupon inserts in the Dallas Morning News, San Francisco Examiner, Los Angeles Times and Washington Post, according to the FTC.


The FTC announced the charges against Bio Lab in September 2002 along with the release of a study showing that more than half of all ads for weight-loss products contain questionable claims and that 40 percent contain at least one claim that is almost certainly an outright falsehood.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here