WebTV Hits One Out of the Park for Baseball Fans

Share this content:
Baseball fans in the San Francisco Bay area with WebTV Plus experienced Friday the first interactive sporting event on a local level.

During Friday night's matchup between the Oakland A's and the Boston Red Sox, which aired on Fox Sports Net, viewers were able to access team lineups, player profiles and game, season and career statistics for the two teams, as well as scores from other games nationwide.

The interactivity is a test that will continue through 23 additional A's games this season. The test is part of an agreement between ACS Sports.Com Inc., New York, which runs the A's Web site and Microsoft's WebTV Networks, Mountain View, CA.

Future features of this interactivity could include alternative camera angles, real-time pitch-speed meters and t-commerce applications.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above