Website optimization platform Optimizely acquires machine learning startup Synference

Share this content:

Website optimization and A/B testing platform Optimizely announced today that it has acquired Synference, a machine learning startup based in Dublin, Ireland.

With the addition of Synference, Optimizely will bulk up its machine learning capabilities, providing users with automated discovery of patterns and insights for their site optimization efforts. Essentially, the goal is to automate the site to intelligently tailor its appearance based on who is visiting it.

“The Synference team has found a way to marry testing, optimization and machine learning— which increases the clarity and volume of actionable data for businesses,” said Pete Koomen, president and co-founder of Optimizely in a statement. “Machine learning can shorten feedback loops and inform a more effective optimization strategy."

Synference was founded in 2013 by Fergal Reid and Conrad Lee, two PhDs in machine learning from University College Dublin (UCD). The Synference team will join Optimizely full-time as members of the product and development groups.

The acquisition comes at a time when Optimizely is freshly flush with cash, having recently raised $57 million in its latest funding round from big name investors including Andreessen Horowitz and Benchmark Capital.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above