Webloyalty acquires Incentive Networks

Share this content:

Webloyalty has acquired Loyalty Ventures' Incentive Networks in a move to boost traffic to client sites. Terms of the deal were not disclosed.

The acquisition follows Webloyalty's recent purchase of Lift Media, and is part of a broad company strategy to offer more than post-transaction services. With the purchase, Webloyalty can now assist clients during additional phases of the sales cycle, including driving traffic to sites, decreasing site or cart abandonment, providing alternative payment methods and building repeat business.

“Webloyalty was looking to provide a more comprehensive set of solutions,” said Beth Kitchener, VP of corporate communications for Webloyalty. She added that the purchase of Lift Media and Incentive Networks put the service provider “in a much more powerful place.”

Incentive Networks, a loyalty marketing platform, drives traffic to client sites by offering incentives to online consumers. It also operates branded, merchant-funded loyalty programs online, which Webloyalty executives believe will help increase sales and grow customer bases for e-commerce clients.

Principals at Incentive Networks will stay with the platform but as employees of Webloyalty. The brand expects to use Webloyalty's established presence to expand Incentive Networks' capabilities in Europe.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above