WebConnect Unveils BrandROI

Share this content:
LOS ANGELES--WebConnect, list firm Worldata's banner-ad placement arm, debuted BrandROI at the DMA net.marketing Conference & Exhibition here yesterday.

The service measures the return on investment of branding by tracking Netizens who see banners but delay making purchases, the company said.

"When individuals visit a site, they see banner advertisements or particular products that may interest them. Many times, these advertisements are not clicked on," said Jay Schwedelson, founder of WebConnect, Boca Raton, FL. "The next day, that same individual is back on the Internet and he decides he wants to buy the product he saw in the banner advertisement. WebConnect's BrandROI can now track these results in real time. BrandROI will allow advertisers to further understand how sales are generated and what effect brand is having on the bottom line."

WebConnect is offering the BrandROI service free to customers.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above