Web Site Seeks to Drive Online Traffic to Offline Stores

Share this content:
Urbangoods.com launched this week targeting consumers 21 to 40 years old who are interested in the latest trends available at local upscale and specialty stores.


Although it won't mail coupons or target neighborhood stores, Urbangoods, Malibu, CA, will build content and relationships with 8,000 small stores in 48 U.S. cities.


The company has dispatched 40 representatives nationwide to gather content and develop marketing partnerships with small retailers or manufacturers. Urbangoods does not charge stores for a basic presence on its Web site -- two pages and free e-mail -- and depends on advertising and hosting fees from retailers who prefer to build a more elaborate Web space.


Consumers can use the site only to find out what's available from local merchants. To buy merchandise, consumers must visit offline stores.


Urbangoods' marketing plans include magazine advertisements, radio spots in major cities, street promotions, in-store publicity and cross-links with small retailers that have a modest Web presence.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here