*Web Site Banks On Niche Sites

Share this content:
Bank of Internet, BofI.com, is slated to launch July 1 with a modest marketing campaign targeting niche Web sites.


Designed with the novice Internet user in mind, the Bank of Internet will be an online bank, based in San Diego, where consumers can do their day-to-day banking, apply for loans as well as receive other financial services.


To let consumers know the bank is open, the company plans to form partnerships with affinity sites that attract some of its target groups such as military personnel.


It also is looking to reach the elderly through sites such as Seniors.com and working moms, college students and the hearing impaired through other appropriate sites.


The first phase of the site's marketing effort is its e-mail newsletter. Consumers can sign up for the free newsletter by accessing the BofI.com preview site.


There is one distinct advantage launching bank offers, said Gary Evans, president of Bank of Internet, San Diego. "The banking world is unique in that there are many services that will post our rate information. Some you pay for, but many you don't."
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above