WE TV launches "Bridezilla Me" campaign

Share this content:
WE TV’s Bridezillas is in its fifth season
WE TV’s Bridezillas is in its fifth season

In order to promote season five of its show Bridezillas, WE TV, a property of Women's Entertainment, LLC has partnered with Oddcast and Media Storm to launch its “Bridezilla me” campaign.

Using Oddcast's video personalization application, users can upload a picture of themselves and place their image onto the face of a bride in one of five videos. The face automatically becomes three-dimensional, and maps and adapts to the facial movements of the original actors. Brides can then add dialogue and share these videos.

“Having different options to share and publish is really crucial,” said Adi Sideman, CEO of Oddcast. “You can download the video to your mobile device, send it in e-mail, put it on a blog or save it directly to YouTube or Facebook.”

The goal of the campaign, which will run until mid-November, is to “provide consumers with more engagement and interaction with [the WE TV] brand,” said Kenetta Bailey, SVP of marketing for WE TV. “We're enabling consumers to interact with the WE TV brand for a considerable period of time and in an environment that is positive and fun.”

The application is being promoted on WE TV's Web site, as well as in banner ads on sites like AOL, MSN, iVillage, TVGuide.com and theknot.com.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here