We all trust strangers

Share this content:
I liked a recent Mashable post from Universal McCann's Tom Smith, which discussed his report on the usage of social media (which surveyed 17,000 people in 29 countries) called "When did we start trusting strangers?" I'm not surprised to hear that IM and e-mail are the top channels to inform people about products and services, but social media is definitely catching up fast: 29% have commented on a product or brand on a blog and 27% have posted an opinion about a product or brand on a social networking profile. The research clearly shows, he says, that we trust the opinions of strangers online just as much as our closest friends, and certainly more than traditional advertising.

Smith's tips:

"Participation in social media is not a choice, it is now a default. This is a consumer revolution, they choose who takes part and they are already talking about and commenting on all brands. It is down to companies to decide whether to be actively or passively involved. Secondly, transparency is essential. Consumers are constantly commenting on products and brands, so honesty and openness are vital. Companies should share their inner workings. Mistakes have to be admitted quickly and control has to be loosened to allow consumers to discuss, share and interact with your brand."

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above