Waxdigital Embarks on BTB Campaign

Share this content:
Waxdigital, New York, an e-solutions provider, is putting the last of its some 5,000 direct mail pieces into the mail this week as part of the company's first major business-to-business direct marketing campaign.

The first 1,500 pieces go out this week. Throughout the rest of April and into May it will conduct another three drops totaling 3,000 pieces.

The mailing will target medium- to large-sized corporations falling in the Fortune 500 and Fortune 1000 companies.

"The divisions that we will be targeting within each of these corporations will vary," said Daniel Azoulay, president and COO of waxdigital. "It will all depend on the specific needs of each company."

IT people, CIOs, CTOs, and those in charge of Web projects will be the ones targeted within those companies, according to Azoulay.

The piece, which was created in-house, is a three-fold, designed to help introduce waxdigital to the marketplace and provide them with a list of text and visual descriptions of the company's services. Inside is a listing of its mission statement and "vision." A detailed listing of the solutions and services it provides is also included.

Those who receive it are asked to either call a toll-free number or e-mail the company at getwaxed@waxdigital.com.

Everyone being sent a mail piece is going to receive a follow-up e-mail or call. Those who don't respond to the piece will be contacted with a follow-up mailing.

Based on some of the testing, waxdigital is expecting a 10-12 percent response rate with the mailing.

Waxdigital is a global provider of e-solutions, specializing in digital business development. Services include Web design for identity and brand enhancement, e-commerce assistance and database technology. Panasonic, AETNA and Universal Records are among some of its clients.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above