Walter Karl Wins McGraw-Hill File

Share this content:
Walter Karl, a Donnelley Marketing Co., Pearl River, NY, said Friday that it was awarded list management of the McGraw-Hill Consumers at Home Address file.


The file contains 545,000 active subscribers to McGraw-Hill publications and newsletters at home address. These subscribers are 66 percent male with a median age of 48 and an average household income of $150,000-plus. The file is 100 percent direct mail-generated.


Selects include recency, geography, gender, age range, income, presence of children by age range, home address by job function and home address by industry. Base price for the file is $95/M.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here