Walter Karl Welcomes New Homeowner Inserts
The program reaches 1.8 million new homeowners annually with inserts riding in a gift pack including a telephone address book. Recipients of these packages are 100 percent telephone verified as new homeowners.
The average age of recipients is 38, the average income range is $60,000-$100,000 and 80 percent have children younger than 10 at home. The program costs $65/M.