Walter Karl to Manage Internet Sourced Files

Share this content:
Walter Karl Inc., a Donnelley Company, said Friday that it will manage all of Publishers Clearing House's Internet Sourced files, all with postal and e-mail addresses.

The files include the Magazine and Merchandise Buyers file, with 500,000 12-month names and 40,000 on the monthly hotline; and the Sweeps Entrants file, with 6 million postal addresses, 4 million e-mail addresses and 325,000 on the monthly hotline.

All of the files will be enhanced with Donnelley demographic and lifestyle data.

Walter Karl, Pearl River, NY, also said it will manage the new Online Survey Responders file, with 1.5 million 12-month names and 300,000 on the monthly hotline. Selects on the survey file include: ailments/medications, smoker/non-smoker, music buying interest, life insurance interest and specific reading interests.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above