Walter Karl to Manage Internet Sourced Files

Share this content:
Walter Karl Inc., a Donnelley Company, said Friday that it will manage all of Publishers Clearing House's Internet Sourced files, all with postal and e-mail addresses.

The files include the Magazine and Merchandise Buyers file, with 500,000 12-month names and 40,000 on the monthly hotline; and the Sweeps Entrants file, with 6 million postal addresses, 4 million e-mail addresses and 325,000 on the monthly hotline.

All of the files will be enhanced with Donnelley demographic and lifestyle data.

Walter Karl, Pearl River, NY, also said it will manage the new Online Survey Responders file, with 1.5 million 12-month names and 300,000 on the monthly hotline. Selects on the survey file include: ailments/medications, smoker/non-smoker, music buying interest, life insurance interest and specific reading interests.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above