Walter Karl Offers Footaction Buyers

Share this content:
Walter Karl Inc., a Donnelley Company, Pearl River, NY, debuted the Footaction loyalty club program file of 1.4 million 12-month members and buyers.

Footaction club members buy brand-name athletic footwear and apparel from its 450 retail locations nationwide or online.

The file is 60 percent male with an age range of 14-26 and an average purchase of $90. It is 55 percent African-American and 15 percent Hispanic. Selections include geography, recency, dollar, gender, product, date of birth, Internet source and credit card buyers. Base price is $90/M.

Walter Karl suggests this file for offers geared toward the teen, African-American and Hispanic markets as well as products such as apparel, music, video, automobiles, health, sports, education, computers, credit cards, fundraising and high-tech.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above