Walter Karl Offers Car Shopper File

Share this content:
Walter Karl, a Donnelley Marketing Company, Pearl River, NY, yesterday announced its appointment as list manager for the postal address list of 500,000 prospective car buyers.

The Web site lets consumers comparison-shop for new and used automobiles by the make and model.

The file is 56 percent male with an average age range of 30-45 and average income of $66,000-plus. Selections include geography, recency, age, gender, make of car, model of car and enhanced selects such as presence of children and lifestyles.

Base price on these names is $85/M.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above