Walter Karl Interactive Debuts E-Mail Files

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Walter Karl Interactive, Pearl River, NY, introduced four new-to-market e-mail properties last month including lists from ShopSimon Direct, Kaplan Inc., Putnam Media and HelloDirect.

The ShopSimon file has more than 2.3 million consumers who are members of its shopping mall rewards program. The file has 173,700 opt-in e-mail addresses. It is selectable by age, lifestyle, mail-order buyer, income, presence of children, occupation and marital status.

The Kaplan Inc. E-Mail Database contains 279,800 e-mail registrants and 195,100 e-mail buyers of standardized-test preparation information and materials. The file is selectable by areas of interest and study such as pre-college, college, postgraduate, nurses, nursing students, medical students, doctors, business students, business professionals, law students, dental students and international students.

Putnam Media E-Mail consists of subscribers to controlled-circulation publications in the manufacturing field such as Alchemy with 10,000 names; Control with 32,500 names; Control Design with 11,400 names; Processing with 26,500 names; Food Processing with 19,700 names; Plant Services with 30,000 names and Chemical Processing with 21,000 names. The files are selectable by job title, SIC code, company size, buying influence, employee size, postal address and telephone number.

HelloDirect E-Mail Database has 600,000 active buyers of telecommunications products and accessories. Selects include SIC code, employee size, sales volume, job title, years in business and new business.


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