Walter Karl Interactive Announces E-Mail Lead Program

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Walter Karl, a Donnelley Marketing Co., Pearl River, NY, announced the availability yesterday of cost per acquisition deals on some of the e-mail lists managed by its Internet marketing division Walter Karl Interactive.

"We know there are marketers out there that can't afford to pay cost per thousand rates and they are looking for a cost per lead instead so we've gone to our partners to tell them that there are opportunities like this and that we'd like to address that on a case-by-case basis," said Tamara FitzGerald, director of marketing for Walter Karl Interactive.

As a result, about 15 of the firm's clients have agreed to participate. The lists include,,, CarPrices,,,,,,,,, and

Standard data available on these files include name, email address and postal address. Some also make additional and customized data points available.

For more information on this lead generation program, contact FitzGerald at 203/552-6409 or


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