Walter Karl Grows With Proflowers

Share this content:
Walter Karl, a Donnelley Marketing Co., Pearl River, NY, was appointed list manager for the Proflowers file.


The Proflowers file has 1.1 million last-12-month buyers of cut flowers, plants and gifts from this Internet and direct mail marketer.


The file is 43 percent female with an average age of 40 and average income of $65,000-$80,000. The average order is $48. Selects include geography, recency, gender, dollar, occasion, product, business address, last purchase and multi-buyers.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here